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Cartridge World expands its footprint in East

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DQC Bureau
New Update

Guwahati

April 4, 2008

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Cartridge World has opened its first store in Guwahati at Christian Basti, GS
Road. The one-stop shop for all printer-related needs will offer services that
include refilling inkjet cartridges and reloading laser cartridges, both backed
with money back guarantees, along with printer repairs and free customer
education on cartridge care.

Naveen Rakhecha, CEO-South Asia, Cartridge World said, “We are pleased to
enter the Guwahati region, which has tremendous potential. Guwahati would be the
14th city where we are setting up our 26th store. Currently, we have signed up a
total of 40 stores across 15 cities in India.”

The Cartridge World franchise store in Guwahati is owned and operated by
Amiya Deka of IT Power Assam. “We are pleased to introduce Cartridge World to
the people of Guwahati. My team and I have received training in Mumbai and are
all geared up for this challenging and exciting new venture.”

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The store will also stock OEM inkjet and laser cartridges, speciality paper,
fax supplies, OEM printers and other office supplies. Globally, Cartridge World
has helped promote reusing and refilling, the organized way, thereby
contributing in creating awareness about the importance of reusing before
recycling and saving the environment.

Cartridge World India has also been recognized as 'Best Business Concept of
the Year' at The Franchise Awards '07. Explaining that using refilled
cartridges does not affect printer process, Rakhecha added, “Refilling in
India takes place in the 'drill and fill' way and most of the times; the
same ink/toners are used to refill any and every cartridge brand and make. This
can severely damage not only the cartridge but also the printer.”

But Cartridge World uses cartridge specific OEM like ink, toner, parts and
refilling processes to ensure that the customer gets OEM-like output, both in
print quality as well as yield. At the same time, it respects the OEM's
patents and ensures that it does not in anyway impinge them.

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