Cartridge World expands its footprint in East

DQC Bureau
New Update


April 4, 2008


Cartridge World has opened its first store in Guwahati at Christian Basti, GS

Road. The one-stop shop for all printer-related needs will offer services that

include refilling inkjet cartridges and reloading laser cartridges, both backed

with money back guarantees, along with printer repairs and free customer

education on cartridge care.

Naveen Rakhecha, CEO-South Asia, Cartridge World said, “We are pleased to

enter the Guwahati region, which has tremendous potential. Guwahati would be the

14th city where we are setting up our 26th store. Currently, we have signed up a

total of 40 stores across 15 cities in India.”

The Cartridge World franchise store in Guwahati is owned and operated by

Amiya Deka of IT Power Assam. “We are pleased to introduce Cartridge World to

the people of Guwahati. My team and I have received training in Mumbai and are

all geared up for this challenging and exciting new venture.”


The store will also stock OEM inkjet and laser cartridges, speciality paper,

fax supplies, OEM printers and other office supplies. Globally, Cartridge World

has helped promote reusing and refilling, the organized way, thereby

contributing in creating awareness about the importance of reusing before

recycling and saving the environment.

Cartridge World India has also been recognized as 'Best Business Concept of

the Year' at The Franchise Awards '07. Explaining that using refilled

cartridges does not affect printer process, Rakhecha added, “Refilling in

India takes place in the 'drill and fill' way and most of the times; the

same ink/toners are used to refill any and every cartridge brand and make. This

can severely damage not only the cartridge but also the printer.”

But Cartridge World uses cartridge specific OEM like ink, toner, parts and

refilling processes to ensure that the customer gets OEM-like output, both in

print quality as well as yield. At the same time, it respects the OEM's

patents and ensures that it does not in anyway impinge them.