‘Channel is our Bread and Butter'

Corsair's entire India business is generated through our network of 3,000+ channel partners, states MA Mannan, country manager, Corsair Memory India

Corsair in India closely works through distributors, who in turn work closely with channel partners. We are totally dependent on our distributors to ensure the required result. Corsair team, distributors, and channel partners work closely to ensure that the right product reaches the right customer.

The Product Mix

Corsair's DRAMs are the major source of business in India. We have grown from being known as a unknown brand to a brand of repute in a short span of 3 years with excellent percentage of growth. Not to take away the credit of strong business growth

in components, especially PSUs, where we have seen the sales graph zooming ahead. Our next product in store for the Indian market is SSD, gaming keyboard, mouse and headsets.

The Distribution Setup

Our distribution setup is through national distributors who have branches across India. Aditya Infotech, Inspan Infotech and Neoteric Infomatique are our distributors.

The Indian Market

Channel network is our bread and butter. Whatever business that has been generated is only through channel network. We along with distributor and channel partners are a close knit family. Worldwide data conveys that IT growth is expected in China followed by India so we are working closely with the channels and making it wide and strong.

The Channel Network

We have approximately 3,000+ dedicated channel partners and working very closely to develop our channel partners for which the corsair guys are identifying the right channel partners to promote Corsair products especially now in B-&C-cities. We always strive hard to keep our partners engaged with product education and promotion so that they are well paid off for their efforts to push Corsair business.

The Go-To-Market Strategy

It's the right time for channels to identify and align with a brand which demands respect and increase your profitability. Focus is on to increase the channel base to make the product available across India so that everyone falls in line later as the brand's quality speaks for itself. We are recognized as the market leaders in memory in India and will be trying to consolidate our position by striving hard to ensure the right business growth. For the plan 2013, we are focusing on power supply, as the trend is shifting towards branded power supply, with introduction of the new Intel high-end platforms and others. The next product line which we would like to consolidate our position after PSU is SSDs as we have a good product line of SSDs for entire audience.

The Future Plans

Future plans are strong and in the right direction. We would be consolidating our position with our power supply range, because there are very little branded power supply units available in India. This year overall we plan to successfully introduce our components like keyboard, mouse, headsets and speakers which will be launching soon.