FAIITA has written a letter to Autodesk regarding the online pricing issue with Channel partners. In the recent report of DQ Channels mentioning this issue that the American software company has to revert its policy of offering 20% lower prices online and higher prices to its channel.
Read the Full Autodesk Issue here.
In this regards, FAIITA has written a letter to Alok Sharma, Country Manager Channels, Autodesk highlighting the issue and seeks a meeting with FAIITA members to understand the issue.
FAIITA also said in the letter that any silence from Autodesk side will cost them boycott by their channel partners from India market.
Saket Kapur, General Secretary FAIITA writes, “We at Federation of All India Information Technology Associations (FAIITA), a national umbrella Federation over all other IT Associations in the country, representing business interests of over 35000 pan India IT channel partners, have received a grieving escalation from Dealers of Autodesk products of unfair discounts exceeding 20% below ‘DTP’ (Dealer Transfer Price) across products, being offered on Autodesk’s website. It is important to mention that, such disproportionate and aggro discounting has spoilt the market hygiene and caused great injury to channel business.
Advisably, a meeting between the FAIITA members and Autodesk representatives is immanently required to understand the reasonable reason behind the Autodesk’s endeavor to promote an online business at the cost of channel health. Silence in this regard from your end will imply a shift of Autodesk focus from Channel Partners, thus impelling us to issue an advisory to all channel partners across the country informing the change”.
However, FAIITA has not received any reply on this issue from Autodesk side as of now.