Choice Solutions bets big on green IT

NR Sethuraman

Chennai

May 5, 2008

Hyderabad-based Choice Solutions is betting big on its green IT and data
center solutions.

KV Jagannath, CEO, Choice Solutions said, “We will focus on green IT and
data centers by a partnership model this fiscal. We are in talks with various
people for the same and are also propose to include channel partners into our
deployments.”

The company is expanding in the B and C-class cities this fiscal. “At
present, we are making efforts to reach B and C-class cities. However, due to
recession and other reasons, we have held up our global expansion plans right
now,” Jagannath averred.

Choice has also adopted a differentiated model, based on client-centric and
vendor-neutral approach. It has recorded a 39 percent growth during 2006-07. “We
are constantly doing lots of customer-focused innovations, and recently, have
launched several green IT-based solutions on how to optimize and get the
non-stop power supply. We have launched this informally and soon these solutions
will reach the customers,” Jagannath claimed.

He also noted that the concept of green IT and data centers is going to gain
momentum in the near future, and the SPs who are focusing on this will benefit a
lot, since the recent recession has taken a toll on the companies' IT
investments. “Green IT and data centers are the mode to survive during this
recession period and lot of companies can follow this, which will eventually
benefit the SPs,” he said.

For over four years, Choice has been in the area of green IT solutions and
data center deployments. Till date, they have made around 115 installations
across the country. The company forayed into data center practice by launching
its 'Choice Datacenter Division'.

The services provided by the division were data center assessment,
deployment, designing, audits and management services. The strong demand from
this service came from the IT/IteS vertical. In addition, the company also
extended its services to other core areas like structured cabling, captive power
and precision A/C. Currently, the company has around 10 branches across the
country and one in Boston, US.