Cisco launches Premier Express Program for VARs

Cisco Systems has launched a countrywide channel initiative, Premier Express
Program, aimed specifically for its Value Added Resellers (VARs). It is designed
to accelerate the upward migration of Cisco's VARs to the next level of Cisco
Premier Certified Partner category through a combination of e-learning and
discounted class room training to its partners.

The program is focused on technology training, covering sales, pre-sales and
post sales modules. It is made available as a combination of on-line e-learning
modules and trainer led classroom focused technology sessions with Cisco domain
experts. According to the company, this program will enable partners to attain
the 'Premier Partner' certification with specialization in routing and
switching.

SHIRISH JOSHI Creating programs that improve partner profitability and drive mutual success by equipping them with the right tools and training for their growth

Cisco recognizes this certification by including such partners on its web
site. The Premier Express Program is currently available to all Cisco Registered
Partners, who can leverage this initiative to progress to the next higher level
of engagement with Cisco as a Premier Certified Partner. The program is to be
executed in batches over the next six months.

Commenting on the Premier Express Program initiative, Cisco Systems (India
& SAARC) Channels VP, Shirish Joshi said, "With 100% of our revenues
coming through our channel partners, it is imperative that we create programs
that improve partner profitability and drive mutual success by equipping them
with the right tools and training for their growth. We are confident that the
program will enable our resellers to expand their portfolio."

CYBERMEDIA NEWS