CMDA : Expo Gets Off To A Promising Start

DQC News Bureau
Updated On
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When you walk into the Engineering College Grounds expecting the Pune-based

Computer Media Dealers Association (CMDA)-organized IT Expo 2008, you will be

mistaken if you think that you have walked into the wrong venue. The IT expo

rubbed shoul­ders with a property exhibition organized by the media group Sakaal

but shared a different entrances. Inciden­tally Sakaal was the IT expo's media

partner and was instrumental in the logistics management of CMDA's expo. The DSK

Group of Companies was the main sponsor for the event.


The associa­tion had invested close Rs 8 lakh to make the event popular. It

had signed up with The DQ Week as its IT media partner, Radio City as its radio

partner and had also released advertise­ments on TV channels, local and

mainstream publications. The expo had 97 stalls last year but this year 122

stalls were occupied, informed Shital Nahar, President, CMDA.

What's new?

The four-day event, which flagged off on Dec 4, 2008 was inaugurated by Dr

Nitin Kharir, Divisional Commissioner of the Pune District. The débutante of the

event this year was a CIO Seminar that CMDA organized on the second day of the

expo. Here the association invited around 100 CIOs of various companies in Pune

to the expo and then transported them to Hotel Pride. At this seminar several

experts were invited to talk on issues pertaining to CIOs, most of who were from

the SMB segment.


The event also witnessed the launch of some products for the first time in

the local market.

CMDA members at

the lamp lighting ceremony (L-R) Satbhai, Secretary; Shital Nahar,

President; Naresh Lalwani, VP; Rajesh Chaudhary, Treasurer and Yogesh

Godbole, Convener, IT Expo. Lighting the lamp is chief guest, Dr Nitin Karir,

Divisional Commissioner of Police, Pune
Shital Nahar on

podium addressing the gathering. On stage: Yogesh Godbole, Convener, IT Expo

2008; Shashikant Satbhai, Secretary, CMDA; Chief Guest Dr Nitin Karir;

Rajesh Chaudhary, Treasurer and Naresh Lalwani, VP, CMDA
CMDA members and

chief guest with the new brochure
Orientation of IT

expo hall by chief guest

AOC also displayed the HDMI port enabled 22-inch monitor, which is a portable

entertainment device that can play movies straight from a portable drive or

memory cards. Another new launch was that of Nettra, a ERP system that was

designed for corporate and SMB customers by eVision.



Award winners
  • Engineering College Ground a very popular

    venue for exhibitions
  • Minimum stall rate Rs 12,800 to benefit

    system integrators
  • Two spacious hangers for easy movement for

  • Well-designed media plan along with most

    popular media group Sakal
  • Media plan includes radio, hoarding, news

    papers, articles and editorials
  • Special attraction-CIO conference for

Best Stall

Hanger A:
Data Care Corporation

Runner up Hanger A: DSK Digital

Best Stall Hanger B: Compucity

Runner up 1: Tata Indicom

Runner up 2: Techno Systems

Best Sales Person Hanger A: Manoj Baldava

Runner up Sales Person Hanger A: Ketki, Sharda Info System

Best Sales Person Hanger B: Shekhar Bhagwat

Runner up 1: Shridhar (Akruti)

Runner up 2: Manish, ICONS

Most Innovative Product: Touch Pad, Crusaders India

Technical seminars

The IT expo had two technical seminars daily, of an hour each on various

subjects like ethical hacking, new virus threats, infor­mation security, Linux

for us, cyber crime, career opportunity in embedded systems and new trends:

mobile Internet devices/notebooks.

An agency was appointed to paste posters of the event at the city's

educational institutes to ensure good participation from students. “Though there

was an entry fee, we had decided that students in uniform would not be charged

as we wanted to empower them with as much information about the IT industry,”

said Godbole.


There were two pavilions at the event. Pavilion A comprised vendor managed or

vendor-sponsored stalls where the objective was not to generate sales but to

create better brand awareness. Some of the promi­nent participants here were

Cisco, Data Care Corporation, Intel etc.


seminar topics for the CMDA IT Expo 2008

Day Topic


Representing companies

Information security

Salil Dighe

Cysafe Solutions

New virus threats

Pradeep Dixit

Quick Heal

Linux for US

Aditya Godbole


Cyber crime

Pune Police

Pune Police

Career opportunity in embedded systems

Gautam Ghate


New trends: Mobile internet devices/notebooks

Joglekar PLUG

Pavilion B was the one with the maximum footfalls and was akin to a computer

bazaar. The stalls in this pavilion were smaller measuring 2x2, 3x2 and 4x2

feet. “It was specially created so that the channel partners can invest in it.

The smaller stalls cost them around Rs 14,000, which they could easily invest

especially keeping the recession in mind,” said Shital Nahar, President, CMDA.


Techno Services, which spent around Rs 60,000 in branding specially for the

expo, has almost recovered that cost by getting orders worth Rs 40,000 in the

first day of the event.

In the 2007 expo, Laptech Solutions was able to close 100 bookings for

laptops at the event. This year is hopes to do much more. Said Hitendra Idnani

of Laptech Solutions,

“There are some exhibitors in this expo who manage to do a quarter's worth of

business in four days,” said Rajesh Chaudhari, Treasurer, CMDA.


For instance, RB Traders, which is into ink refilling business managed to

sell close to 3,000 printers last year. The company buys printers and then

replaces the cartridges with its own brand of continuous ink supply system (CISS)

that can be replenished at Rs 100 for a drum. “This year I expect to sell 6,000

printers with these refitted CISS systems,” said Ashok Bhonsale, Proprietor of

RB Traders.

Last year, the expo had reportedly generated business worth Rs 3 crore. This

year it hopes to touch around Rs 5 crore. With two days under its belt, at the

time this issue was going to press, it remains to be seen if it can deliver on

this promise.

Vinita Bhatia