CMP Media and CyberMedia to create global outsourcing portfolio

CMP Media, an integrated media company serving the technology, healthcare and entertainment markets, and
CyberMedia, South Asia's first and largest specialty media house, announced a joint venture to build a global media portfolio focused on worldwide services.
CMP—CyberMedia LLC, the new entity, combines the strength of these media leaders to better inform industry executives how to evaluate and secure services for their business.

It will also provide marketers with access to the right decision makers for their messages by developing a comprehensive brand portfolio that will include print, online and events. 

Hoshie Ghaswalla, President—Publishing of CyberMedia, will serve as MD and commented, “This is a winning combination for the outsourcing marketplace. Both companies share a deep understanding of the IT industry, and bring solid customer relationships and comprehensive databases to the joint venture, creating a strong foundation to build a powerful new brand. We look forward to working together to provide customers with the right products to address their outsourcing information needs.” 

Rusty Weston, founder of CMP Media's Managing Offshore, the first online newsletter focused on global sourcing issues, will serve as Editor-in-Chief. An industry expert, Rusty has traveled throughout India and most recently, presented BPO Satisfaction research findings at the NASSCOM ITES-BPO Conference in Bangalore in June. 

“This new venture is the next step in our strategy to address the needs of both marketers and audiences as they think and act on a global scale,” said Gary Marshall, President and CEO of CMP Media. “According to Gartner Dataquest, the North American BPO market is forecasted to grow to $110 billion by 2009. Our new joint venture will enable us to penetrate this fast-growing audience in an unprecedented way.” 

Pradeep Gupta, Chairman and MD of CyberMedia, said, “This will be the first global product from an Indian media house, addressing global readers. This move is part of CyberMedia's plans of expanding globally. We recognize the tremendous growth that has taken place in the Indian ITES-BPO industry. This industry will continue to grow substantially over the next decade. We therefore chose to combine our BPO portfolio with CMP's Managing Offshore to broaden our reach into this new and expanding market. We are pleased to be tapping into the expertise of CMP Media to create a truly global brand across all media platforms.”

DQC NEWS BUREAU

MUMBAI