With an objective to establish a strong ground in the Indian market within a year, Commvault, a data and information management software developer, is in the process of strengthening its base of solution providers (SPs) and CIOs by providing them sales and technical training, commented Ross Stewart, Regional Director, Commvault, on the occasion of its first Indian annual partner meet in Bangkok held from Aug 27 to 29. 42 partners attended the meet.
Commenting on the strategies that the company has adopted in order to create visibility in the market where players like Symantec have a dominant presence, Stewart stated that their prime focus is on strengthening their channel base.
When enquired about the number of partners that Commvault is planning to appoint, Stewart commented that the company has no specific number in mind. “At this stage, our main concern is to strengthen our partners and develop their confidence to sell Commvault. Our strategy is not to increase the number of partners but to empower them with training and support so that they can provide value to the products. We are very selective in appointing partners and look for certain criteria like strong market presence and skills before appointing them,” commented Stewart.
Further highlighting the strategies, Steven Rose, MD and VP-EMEA and ASEAN, Commvault stated that being selective while expanding the channel base would give partners space to grow and would ensure that the market is not saturated.
Channel partners present on the occasion agreed that though Commvault has been late in entering the market, the availability of a product packaged with multiple solutions like archiving, data protection and information management would provide them a competitive advantage over other brands.
Commvault has tie ups with Sun Microsystems and Hitachi Data Systems as OEM partner and has recently tied up with Inflow Technologies as its authorized distributor.
(The author was hosted in Bangkok by Commvault)