Compuage plans to distribute motherboards

Compuage wants to get into the distribution of motherboards and VGA cards.

The final decision would be taken after the budget, since currently the

indegenous manufacturers of motherboards enjoy a duty advantage. Compuage also

wants to distribite UPS batteries and products in the storage front. "Our

immediate priority is to consolidate the current product line and get into newer

product categories at the right juncture," says Atul Mehta, CMD, Compuage

Infocom.

In the meanwhile, cash cards have caught the fancy of Compuage which it would

be distributing from Intrex India Ltd, a Zee TV group company. The other

distributor of cash cards is Tech Pac. The cash cards can be used for buying

Internet time and play online lotteries. "We are creating a new division

for this business to ensure that our focus  on IT distribution business

does not get diluted," points out Atul.

Compuage has plans to distribute mobile phones using the cash cards channel.

However, plans are still in their initial stage and will take off once the

channel is established. After its unsuccessful foray into software development,

its back to basics



for Compuage. Says Atul, "After the speedy implementation of ERP, our focus
now is to tie up the product line, widen geographic reach and increase the

customer base from 2,000 to 2,500."

SYLVESTER LOBO



MUMBAI