Compuage to conduct roadshows for Creative

Compuage Infocom, a distributor of Creative products, is planning a series of

educational road-shows for the brand in the country. To begin with, the events

will be held at Bangalore and Delhi in the last week of July. Subsequently,

events will be held in Mumbai, Chennai and Kolkatta. In the OND quarter, the

events will be conducted in other B-class cities.

The objective of these roadshows is to make consumers aware of the correct

way to use Creative products to get maximum benefits out of them. Says Biju

Bruno, Director-Marketing, Compuage Infocom, "We have seen that people

often buy premium products, but do not know the right way to use them. They then

blame the products for not being technically good."

Compuage has also noticed that there is an existing set of customers who want

premium products. But when they go to a dealer and ask for the product, the

dealer is ignorant about it and gives either the wrong information or incorrect

price to the customer, who then drops the idea of buying it. Compuage hopes that

with the education imparted at these roadshows, dealers will be able to service

Creative customers better.

Creative’s other two distributors, Tech Pacific and Cyberstar will also

participate in these roadshows.

VINITA BHATIA