Computex Reinforces Its Leadership Position

With a fresh slate of records for participation and attendance, the
recently concluded Computex 2007 completed 27 years of its existence. In the
process, it has consolidated its standing as Asia's largest-and the world's
second largest-Information, Communication and Telecom (ICT) show and highlighted
Taiwan's position as the world's leading ICT supplier

Organized by Taiwan External Trade Development Council (TAITRA) and the
Taipei Computer Association (TCA), the Computex 2007 show has smashed all
records with 30,000 overseas buyers and a total of over 1.3 lakh visitors who
generated on-site orders exceeding $12.5 billion from 1,312 exhibitors spread
across 2,907 booths. While the exact business volume is being computed as of
now, the number of exhibitors and booths they occupied has broken last year's
records.

Held at the World Trade Center, in the heart of Taipei, this event was
unfolded in four giant exhibition halls. Interestingly, the first two days of
the show were reserved exclusively for international buyers. “That's because,”
explained Walter Yeh, Executive VP, TAITRA, “We aim to devote dedicated
attention and space to cherished buyers who have journeyed so far from around
the world.” On the final day of the five-day show, it was open to the public who
had to shell out NT$200 for an admission ticket.

One of the key participants at this event was Foxconn, which displayed a wide
variety of its latest motherboards, graphics cards, computer cases and fan
products. This is the fourth year that Foxconn has participated in Computex with
such a large-scale exhibition area.

Computex drew 30,000 overseas buyers and over 1.3 lakh visitors	Visitors were spread across 2,907 booths

The company said its sales strategy based on rapid global delivery,
high-quality and flexible customer service has paid off with impressive sales
figures for the first quarter of 2007, demonstrating its successful strategy of
marketing its own-brand PC components through global channel partnerships.

Wang Wen-yu, Global Market Manager, Computex said, “There is no such thing as
the 'best product' in the market. There are only products that best meet
customer require­ments. Because of the diversity of demand and the rapid pace of
change in the IT industry, single-product strategies are no longer
effective.”Being in this event where they can directly meet with prospective
customers, helps the company pass on this message to them effectively.

Visitors throng the registration booth	K-Data models display products

Over 1,333 exhibitors participated in the event

Elitegroup Computer Systems, Inc (ECS) also sho­wcased its latest
motherboards including its new KA4 MVP series and next-generation Intel P35
BearLake solutions, its graphics cards, namely its innovative solutions based on
the Nvidia GeForce 8 Series technology.

An aerial view of the stalls at the exhibition	Eye-capturing models at the event

ECS also hosted its 'Party Zone' to co-announce its latest P35 BearLake
motherboard series with Intel. Visitors had the opportunity to get hands-on
experience of ECS' latest motherboards and graphics cards. The 'Party Zone'
included a dancing show and a special performance from a guest show band.

A successful event

Based on the initial report released by TCA, the top 10 countries that
visited Computex 2007 were the US, Japan, South Korea, Hong Kong, China,
Singapore, Germany, Malaysia, India and Russia. Eight of the overseas buyers
came from Asia.

DQC NEWS BUREAU