Computex Reinforces Its Leadership Position

DQC News Bureau
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With a fresh slate of records for participation and attendance, the

recently concluded Computex 2007 completed 27 years of its existence. In the

process, it has consolidated its standing as Asia's largest-and the world's

second largest-Information, Communication and Telecom (ICT) show and highlighted

Taiwan's position as the world's leading ICT supplier


Organized by Taiwan External Trade Development Council (TAITRA) and the

Taipei Computer Association (TCA), the Computex 2007 show has smashed all

records with 30,000 overseas buyers and a total of over 1.3 lakh visitors who

generated on-site orders exceeding $12.5 billion from 1,312 exhibitors spread

across 2,907 booths. While the exact business volume is being computed as of

now, the number of exhibitors and booths they occupied has broken last year's


Held at the World Trade Center, in the heart of Taipei, this event was

unfolded in four giant exhibition halls. Interestingly, the first two days of

the show were reserved exclusively for international buyers. “That's because,”

explained Walter Yeh, Executive VP, TAITRA, “We aim to devote dedicated

attention and space to cherished buyers who have journeyed so far from around

the world.” On the final day of the five-day show, it was open to the public who

had to shell out NT$200 for an admission ticket.

One of the key participants at this event was Foxconn, which displayed a wide

variety of its latest motherboards, graphics cards, computer cases and fan

products. This is the fourth year that Foxconn has participated in Computex with

such a large-scale exhibition area.

Computex drew 30,000 overseas

buyers and over 1.3 lakh visitors
Visitors were spread across

2,907 booths

The company said its sales strategy based on rapid global delivery,

high-quality and flexible customer service has paid off with impressive sales

figures for the first quarter of 2007, demonstrating its successful strategy of

marketing its own-brand PC components through global channel partnerships.

Wang Wen-yu, Global Market Manager, Computex said, “There is no such thing as

the 'best product' in the market. There are only products that best meet

customer require­ments. Because of the diversity of demand and the rapid pace of

change in the IT industry, single-product strategies are no longer

effective.”Being in this event where they can directly meet with prospective

customers, helps the company pass on this message to them effectively.

Visitors throng the

registration booth
K-Data models display products
Over 1,333 exhibitors

participated in the event

Elitegroup Computer Systems, Inc (ECS) also sho­wcased its latest

motherboards including its new KA4 MVP series and next-generation Intel P35

BearLake solutions, its graphics cards, namely its innovative solutions based on

the Nvidia GeForce 8 Series technology.

An aerial view of

the stalls at the exhibition
Eye-capturing models at the


ECS also hosted its 'Party Zone' to co-announce its latest P35 BearLake

motherboard series with Intel. Visitors had the opportunity to get hands-on

experience of ECS' latest motherboards and graphics cards. The 'Party Zone'

included a dancing show and a special performance from a guest show band.

A successful event


Based on the initial report released by TCA, the top 10 countries that

visited Computex 2007 were the US, Japan, South Korea, Hong Kong, China,

Singapore, Germany, Malaysia, India and Russia. Eight of the overseas buyers

came from Asia.

Computex Annual


Year 2004

 2006  2007

Booths  2,828 2,853 2,907 2,926

 1,347  1,288  1,312  1,333

Buyers 26,222  28,254


Source: TAITRA