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Control At A Single Point

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DQC News Bureau
Updated On
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KVM switches play an important role in the server room where multiple PCs

need a single control point. The switches control multiple computers from a

single source, hence, reducing wire clutter, saving space and increasing cost

efficiency.

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The market for KVM switches is growing in India and the increased demand for

remote management and server consolidation is playing an important role in this.

This opportunity is driving vendors like Aten, Raritan, Cubix, Belkin and D-Link

to expand their product portfolio in this segment. And with the expansion of the

product portfolio comes a similar thrust on their channel spread as well.

“The KVM switch business in India is growing. As per our estimate, globally

the market for KVM switches will exceed $1 billion by 2011, increasing at a

Compound Annual Growth Rate (CAGR) of approximately 9.1 percent (2006-2011).

Latest trends observed in the KVM Switch market are that of the switches with

touch screen LCD monitor. Further, researches indicate that the trend toward IP

KVM solutions will continue, accounting for over half of all KVM revenues by

2011,” said Anoop Jarial, GM-Product Management, D-Link India

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In recent times, the government has established of 27 data centers, which has

lead to the expansion of KVM switch market in India. “In June this year, SEBI

had ordered that all financial institutes must install business continuity and

disaster recovery solutions. This would enable the augmen­tation of data centers

and thus the market of KVM switches would expand,” said Sanjay Motwani, Regional

Manager-India and Middle East, Raritan.

Belkin India also introduced new KVM switches that allow users to

effortlessly control multiple systems without having to buy additional computer

peripherals. “People today own more than one laptop or computer. Belkin KVM

switches are specially designed for such users who have more than one computer

system at office or at home and would like to operate both systems without

buying additional computer peripherals,” commented Mohit Anand, Country

Manager-India, Belkin.

According to him, till September 2008, the market was growing at a rate of 30

to 35 percent but later it became sluggish. Despite the economic downturn, the

overall KVM market in India has been growing by 20 percent in 2009. This was the

same figures that were shared by Kevin Chen, CEO of Aten International as well.

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It is interesting to note that during 2008-09, which was marked by the

slowdown in the global economy, most KVM switch vendors managed to maintain a

consistent flow of business. “We have steadily sailed through the current

economic crisis by providing top quality products with efficient service, which

have resulted in significant volumes in terms of sales. We are confident that

the KVM industry is growing by leaps and bounds, and we are confident that Aten

will remain the market leader in India for KVM business for long time to come,”

said Nitin Naik, Director, Cubix Micro Systems, which is the national

distributor for Aten.

Upcoming Trends



There has been constant innovation of technology in KVM switches. With the

changing trends and advancements in the technology, the customer base of KVM
switches is likely to increase. Besides IP users of KVM switches, SMBs are also

potential buyers of this product line.

“Aten has the reputation of being the only KVM solutions provider, which has

a product line ranging from SOHO to high-end KVM solutions. We have customized

solutions for every customer segment, based on their needs and capacity. SOHO

and SMB customers can take full advantage of our SOHO range of products, which

are classified under Cable KVM Switches (PETITE Range) and Desktop KVM switches

(CubiQ Range),” said Jerry Liu, Associate VP, Aten International.

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THE KVM INDUSTRY IS GROWING BY LEAPS AND BOUNDS, AND WE ARE

CONFIDENT THAT ATEN WILL REMAIN THE MARKET LEADER IN INDIA FOR KVM BUSINESS

FOR A LONG TIME TO COME
Nitin Naik



Director, Cubix Micro Systems

Aten has already done a lot of ground work for promoting these switches in

the Indian market and the results have been quite impressive. It is now looking

for master dealers in each region, who will exclusively cater to these different

segments of KVM switches. It also plans to launch a countrywide campaign to

further penetrate the SOHO market.

Anand from Belkin mentioned that KVM switches should be designed such that it

integrates with the messaging software and give the CIO access to thousands of

servers. Belkin KVM for home users comes equipped with wired/wireless remote

with which they can share a display, keyboard, mouse and audio speakers between

two computers.

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“We also have high-end KVM products with IP capability catering mainly to

corporate clients and government organizations. Having built a strong foundation

in the higher and mid-level segment, we now plan to aggressively promote our

lower-end SOHO segment products and video solutions. Since we see a potential

growth in our economy in coming time, we wish to capitalize on this growth by

pitching our applied video and SOHO products to the right segments,” elaborated

Liu.

Opportunities for SPs



Solution providers who are providing solutions in the data center domain

have the opportunity to avail the benefits of KVM switches as they can offer the
complete solution to the customers.

“When a solution provider is selling racks, equipments for remote management

and data center solutions, it makes sense for him to drive the KVM switches as

well. This way, he can offer the complete solutions to the customers at one go

and this would increase his profitability also,” said Motwani from Raritan.

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This kind of unified selling is something that other vendors have also been

propounding for quite some time. Most of the data center specialists have

already embraced this concept and offer KVM switches as part of the total

solution they give to their clients.

But with the potential in the KVM industry, especially keeping in mind that

this is one market that is expected to grow in the years to come, there is still

space for the entry of more solution providers in this segment.

Amrita Tejasvi



amritat@cybermedia.co.in

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