CP PLUS has joined the IPL excitement that starts today. It has come on board as the Principal Sponsor, Leading Arm Sponsor and Security Partner of Rajasthan Royals that is owned by Jaipur IPL Cricket. Endorsing the spirit of HALLA-BOL that is the core mantra of Rajasthan Royals, CP PLUS wishes to leverage the synergy of both the brands and hence create higher mindshare among its discerning and prospective customers.
Aditya Khemka, MD, CP PLUS India said , “IPL and our partnership with the formidable Rajasthan Royals is a great opportunity to reinstate our brand name in the minds of people. With both the prestigious brands coming together during the time of IPL, we are sure to attract more customers and build a strong credibility and reputation in the market thanks to the increased visibility throughout the season.”
As part of the association, CP Plus will have their representative to honour of the Man of the Match as well as a initiate the Toss for any home game of RR. There will be prominent branding for CP PLUS for all the home matches of RR. The company’s logo will be displayed on the big screen at Stadium, when the ball is bowled and CP PLUS’s brand name will also be imprinted on the tickets for Rajasthan Royals’ home matches. The latest TV commercial of CP PLUS will be on the big screen in between overs and the company’s stickers will be there on all the seats at the stand that are named after CP PLUS. CPPLUS will be doing its promotion on the concourse area for Rajasthan Royals’ home matches.
CP PLUS and Rajasthan Royals are equally enthused about the current IPL season. Mentored by Rahul Dravid and captained by Shane Watson, the association with Rajasthan Royals is one of pride for CP PLUS as it is one of the most passionate and flamboyant teams with the likes of James Faulkner, Smith, Ajinkya Rahane and skipper Shane Watson.