CRM: Harbouring Growth for Your Teams and Businesses

Contributed by: Mr. Ajay Chauhan, Co-Founder & CEO, SalezShark

Ropes of businesses have evolved greatly- be in the way of understanding your customers or engaging the team to work for a common goal, the latter being immensely crucial for prolific success. You need to have a strong internal functioning to create a positive environment for both, consumers and employees to grow; the internal refurbishing plays a key role here. After all, making your company indispensable in this volatile market requires a team that has the will to elevate even the most basic service/product to a revolutionary solution.

Technology has greatly aided management in harbouring a positive environment for teams to prosper- on an individual level as well as being a part of the organization. Believe it or not, Customer Relationship Management (CRM) plays an important part, here too. Surprisingly, CRMs also include numerous tools such as asset libraries, email templates, individualized reports, and data analysis that help team members in improving their work capabilities while providing managers with an efficient way to measure individual performance and steer the team towards marked success.


Here are a few ways where CRM proves to be a valuable asset for building a stellar team:


  • Time Management: Management of time is a frequent woe amongst the ranks of the organization, with managers remaining hassled as teams often fumble over meeting deadlines and timely dissemination. This can be effortlessly solved through collating and populating information, via CRM, making the entire process of manual supervision significantly redundant. CRM also permits time sensitive scheduling of tasks, so that team members can make the most of limited time, while tracking out unnecessary time consuming tasks.


  • Elevated Productivity: The scale of productivity is a big deciding factor in efficiency- team wise as well as on an individual basis.Productivity not only enhances the workplace culture but also boost employeemorale, producing aneven better company environment alongside. As CRM goes about synchronizing information and culling out inferences, it creates error-free insights based on which, personalized campaigns are created, which helps them cut ahead of the race by a large margin.


  • Initiates Transparency: When running a flourishing business based upon a spectacular idea, it is essential to inculcate an environment of transparency, especially amongst managers and their teams. CRM allows teams to view the objectives, quotas assigned and achieved as well as tasks pending and achieved to/bythe team. This helpsin removing the gaps between the expectations and results, creating an ecosystem where both the team and management can host proactive discussions, to come to a solution.


  • Automation: Automation is often considered to be the chief benefit of incorporating CRM, vouched by stalwarts of the business industry in large. From keying in crucial information, setting up automated meetings, to rolling out specially crafted messages to the designated destination, CRM aids managers and teams alike in declassifying and automating day-to-day tasks/ operations for an efficient performance.

 Synchronization of communication: Effective communication becomes difficult as a stream of message is passed to and fro amongst the organization, resulting in a complete chaos as managers try to cull out the essence of the message amongst all the additional conversations. CRM helps in streamlining the channels of communication, both internally and externally, through its automated system, assimilating information according to their importance and teams they addressed. CRM tracks all the communication related to customer experiences or requests, streamlines this and collates it between departments, so that all the stakeholders- teams, managers, clients, are on the same page.

 A pro-CRM environment is convincing, yet the onus of the whole process lies within the team. Only if the teams understand the value in the technology introduced will they be able to reap maximum benefit out of it.


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