Uninor has been awarded the Child Rights Champion Award 2015 conferred by Child Rights and You (CRY). The award has been given for Uninor’s WebWise program on increasing the awareness among children and parents about cyber harm. The special jury award recognized Uninor’s strong commitment towards child rights in its sustainability strategy.
“We are honoured to have received the CRY child rights award for the WebWiseprogramme. At Uninor, we firmly believe that children should be equipped not just with the means to access the Internet but with the right information and guidance to be able to safely navigate the digital world. This is especially important in India where 134 million children will get online by 2017 and of these 100 million are going to be first time users. Keeping our children safe on the Internet is our responsibility as a mobile internet service provider,” said VivekSood, CEO, Uninor.
Uninor began WebWise program in February 2014 with the objective of creating awareness among children and building digital resilience. In a span of one year, the WebWise program reached out to 15,000 children across various schools in the six operating circles of Uninor.
Anita Bala Sharad, director, Resource Generation, CRY – Child Rights and You said, “Our experience shows that whenever there is a deep commitment from corporates to work on children’s issues, the benefits are long-term and sustainable. When it comes to the telecom world, keeping the children safe is also the responsibility of the service providers. Uninor’s WebWise program is a great example to show the community that while the Internet gives us great opportunities of learning and exploring new things, it is also important for us to keep the online environment safe for the children.”
Further Uninor aims at reaching another 20,000 children in 2015. Also apart from workshops and increasing school participation it is planning to take forward the programme through social initiatives and a child helpline in the next phase.