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Mindtree, a technology services and digital transformation company, has announced that it has enabled a retailer of technology products and services, Currys, to deliver a connected and highly personalised omnichannel shopping experience to its customers across multiple markets.
As part of the multi-year engagement, Mindtree has leveraged its extensive retail and digital expertise to design and implement a comprehensive omnichannel solution that provides a unified customer experience across rapidly converging online, mobile, and in-store shopping, while driving cross-channel fulfilment and inventory optimisation for Currys. Through unified consoles, Mindtree has also empowered Currys’ more than 32,000 “colleagues” spread across the company’s retail stores, offices, contact centres, supply chain, and distribution centres to better support the omnichannel customer journey with enhanced speed and quality of service.
The solution, built using state-of-the-art Salesforce and Mulesoft technologies, has helped Currys become more data-driven. This supports its strategy to build customers for life by getting to know its customers better and driving meaningful engagement with them, while also making it easier for those customers to shop with Currys, thus maximising cross-sell and upsell opportunities and post-sales lead generation. Mindtree and Currys are continuing to collaborate on further innovations in omnichannel retail to enhance productivity and flexibility.
“This engagement has been a fundamental part of our transformation into a ‘digital-first’ omnichannel retailer,” said Andy Gamble, Chief Information Officer at Currys. “Our partnership with Mindtree has enabled us to not only digitally meld online and in-store experiences into a streamlined, frictionless shopping journey, but also create a single connected ecosystem that gives us a 360-degree shared view of every customer, boosting our ability to drive higher levels of personalisation and loyalty. We are now delivering on our strategy of making Currys easier to shop and giving every customer, whether they’re shopping online or in-store, an unrivalled experience, augmented by technology but enabled by people. This in turn is helping us to build stickier and more valuable relationships, creating customers for life. The scale and speed at which Mindtree has executed this industry-first programme has been impressive.”
“We are pleased to partner with Currys in defining the future of retail,” said Venu Lambu, Executive Director and President, Global Markets, Mindtree. “With most customers increasingly shopping across multiple channels, aligning a multitude of customer journeys to deliver frictionless customer experiences across touchpoints underpinned by data and cutting-edge technology has become a strategic differentiator. This engagement is a significant step forward in revolutionising the extent and ease with which Currys’ customers discover, choose, and avail of what they want and need. We look forward to continuing our partnership with Currys to help it reimagine experience, value, and convenience in today’s hyperconnected ecosystem.”