CustomerAsset.com signs two major orders

CustomerAsset.com, which started its operations in April 2000, has

clinched two major orders from an e-commerce portal and a financial portal. Besides this,

the company is signing five international clients for the e-CRM solutions shortly.

CustomerAsset.com is a global e-CRM company, which offers the complete

suite of e-CRM solutions for dot coms and technology companies worldwide. The suite

includes customer interaction management to database consulting, and is based on

CustomerLeverage, e-CRM software.

Differentiating CustomerAsset.com with other e-CRM solutions, CEO of

the company, K Ganesh says, "The intention of CustomerAsset.com is to deliver a

complete suite of high quality and cost efficient customer interaction services especially

tailored to meet dot-com client needs. For a start, it will pursue two service

lines--customer interaction services and data management services. The business calls for

strong front-end client service skills backed by high quality delivery. We are not

providing simple e-mail management. Customer interaction management is supported across

all channels including voice, e-mail, web-chat, expert help desks, fax, and even

letter."

The company with an investment of Rs 60 crore, funded by eVentures

India with backing from ePartners--the VC arm of Rupert Murdoch, Softbank and PK Mittal,

has offices in India, UK and US. Currently the company employs around 50 people, which is

expected to grow by 10 times in this year. For the expansion plans, CustomerAsset.com

plans to go public in the year 2002-3 with the total revenues of $55 million and 4000

employees.