Cymbionic to sell IT products through Multi Level Marketing

Cymbionic Marketing is the first Indian company to offer

premium branded IT products though Multi Level Marketing (MLM). MLM is generally

associated with health, household, and personal care products.

In the last one year, Cymbionic sold IT products worth Rs 8

crore. This includes over 1,800 PCs from Zenith Computers and 6,000 personal

accounting software packages from TCS. The company hopes to double this figure

in the next six months.

The company has recently tied up with Boston Computer

Education for computer training at select locations. Online education programs

and Internet ISP services will also be added to the packages before the end of

the year.

"Cymbionic’s entry into IT has proved to be a big boon

for its distributors and suppliers as these products are quickly accepted

through the packages," says Arfeen Khan, Director.

"Cymbionic’s MLM model works on the principle of

appealing to the educated, ambitious and hardworking middle class in

India," says Harish Sharma, Director.