D-Link goes green

Mumbai

November 19th, 2007

D-Link India announced the launch of its new product the 'Green Ethernet'
technology Gigabit switches, which will help reduce power consumption and
provide energy costs savings. With this, D-Link will become the first networking
company to go green.

Speaking on the occasion Jayesh H Kotak, VP-Marketing, D-Link India said,
"The D-Link 'Green Ethernet' range of switches, which targets SMB users,
have been designed in response to the call for a more eco-friendly concept for
saving the earth's environment as part of the global warming alert. D-Link, in
support of the green concept, is happy to take the lead in being the first to
incorporate this concept into their network connectivity devices. D-Link 'green'
products are compliant with RoHS (Restriction of Hazardous Substances) since
2006 and WEEE (Waste Electrical and Electronic Equipment) since 2005, which are
both implemented across the European Union Member States. RoHS directives
restrict the use of lead, cadmium, mercury, hexavalent chromium, polybrominated
biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants. WEEE
directive aims at minimizing the impact of electrical and electronic goods on
the environment by increasing re-use and recycling, and reducing the amount of
WEEE going to landfill."

Kotak further added that D-Link recognizes the importance of saving power in
its networking products and has actively studied the feasibility of an
innovative 'Green Ethernet' technology. The result of this is the birth of
D-Link's 'Green Ethernet' technology, which implements special power saving
features that detect link status and cable length to adjust power usage. With
this technology, power consumption of network devices can be greatly reduced,
which means less heat dissipation, extended product life, and lower operating
costs.

Though this product will be costly in the initial stages the company thinks
that the customers who are environment friendly and those who think about saving
of electricity will go for it. D-Link plans to sell at least 1,000 switches, in
the initial stages, per month.