D-Link ties up with Gigabyte

D-Link India has joined hands with Taiwan-based Gigabyte Technology to

develop, manufacture and market motherboards under the brand name of DigiLink-Gigabyte.

"With the DigiLink-Gigabyte combination, D-Link is targeting the top three

position in the Indian motherboard market," says KR Naik, Chairman, D-Link

India.

Gigabyte has been one of the key global players in motherboard market for the

last several years. However, it did not have a substantial presence in India

despite having two national distributors– Visualan and Cyberstar, for the last

one year. With this tie-up, the company is yet to decide on the fate of these

distributors.

According to Tony Liao, VP, Gigabyte, a decision on this will be taken after

having a meeting with the existing distributors. However, he adds, "The

existing sales through these distributors were just few thousands and hence it

shouldn’t be a problem to sort out things."

For D-Link, the tie-up is a strategic move to enhance its expertise in

motherboard technology. Currently, it is the only networking company in India

with a manufacturing base. Liao added that the joint venture would provide the

best of facilities like local delivery and RMA facilities all over India and

SAARC countries to the satisfaction of consumers. D-Link will use its existing

16 branches, 21 distributors, 300 dealers and 3,000 resellers to market the

motherboards.