Mumbai
September 27th, 2007
Dax Networks has appointed T Sivaraman as Head of Channels to enhance its
channel partnerships across the country and address the growing needs of the SMB
market in India. Sivaraman has worked with Dax for over 13 years and has rich
experience in distribution, marketing, field support and training.
Commenting on his new role, Sivaraman said, "My new responsibility in
Dax is a crucial element in the company's channel strategy as we set out to
address the specialized needs of the SMB market. Having established a growing
footprint among large enterprises, we are currently aggressively focusing on the
SMB segment, which is growing at a 50 percent CAGR. We plan to tap SMBs through
our extensive network of Authorized Dax Solution Providers (ADSPs). In this
context, effective Channel Strategy and Management will be the key to business
development. I am very excited about developing programmes to nurture existing
relationships with the (System Integrator) channel community and establishing
new partnerships across India, which will primarily be my focus area."
Currently, Dax has onboard over 150 ADSPs across India and the company plans
to ramp up its channel presence by another 100 ADSPs by July 2008.