Dax Networks to tap SMBs

N R Sethuraman

Chennai

November 28th, 2007

Chennai-based Dax Net-works has decided to tap into the SMB market.
"Currently, we are aggressively focusing on the SMB market across India,
which is growing at a 50 percent CAGR. We plan to tap SMBs through our extensive
network of authorized Dax solution providers (ADSP)," said Sudha Jagadish,
COO, Dax Networks.

The ADSPs are Dax Network's selected certified partners, who help to reach
out to mid-sized segments of the enterprise market across country. "ADSP
program supports our channel thrust. These ADSPs would be concentrating more on
the enterprise segment, particularly mid-sized enterprise," Sudha said.
Explaining more on the ADSP concept, she added, "Dax follows an 'end-user
focused marketing thrust', and our ADSPs who are supported and trained by Dax
are fully geared to render network services, right from pre-sales (solution
designing, POC, etc) till supply, installation and meeting demanding network
uptime of customers." Presently, Dax Networks has over 200 ADSPs on board
and plans to equip these partners to grow steadily.

Speaking about the key issues in networking, Sudha said that controlling
access by integrating the router with dedicated anti-virus for security,
minimizing the recurring cost and providing clear migration path, and most
importantly the demand for bandwidth secure solutions are some of the common
challenges faced by the enterprise sectors.