Dell appoints Read as chief operating officer

Dell has appointed Lenovo and AMD veteran Rory P Read as chief operating officer and president of Worldwide Commercial Sales and Cisco executive Paul Perez as chief technology officer of the Enterprise Solutions Group.

Read, who joins Dell after a 30-year career with companies such as Advanced Micro Devices (AMD), Lenovo and IBM, will focus on global go-to-market initiatives, omni-channel sales planning and enablement.

Earlier, Read served as CEO and president at AMD, COO and president at Lenovo, and had IBM Business Services leadership responsibilities in the Asia-Pacific region.

Read will lead Dell’s cross-business unit and country-level operational planning to develop Dell’s sales and go-to-market organizations, enhancing the company’s direct selling capabilities. He also will own global systems integrator relationships and the global OEM business.

Perez joins Dell from Cisco Systems where he recently served as vice president and general manager for the company’s Computing Systems Product Group, responsible for the UCS server and management portfolio.

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