Dell-Croma announce India retail partnership

Bangalore

March 26th, 2008

Dell and Croma, a consumer electronics retailer in India, have announced the
availability of Dell laptops and desktops ("Dell products") in Croma
stores. Beginning in April, customers will be able to experience and place a
customized order for a wide range of Dell products at select Croma stores in
Mumbai.

This announcement marks the first time that Dell products will be made
available in India through a retail outlet in the country. The Dell XPS and
Inspiron systems will be available at the Croma stores with distinctive Dell
branding and support. This will allow customers to touch, feel and browse, Dell
Products, request for customizations of the said Dell products to suit their
specific needs as well as have them home delivered.

"Our primary goal is to create an environment where customers can
experience Dell's technology first hand. The agreement with Croma will
strengthen Dell's consumer presence in India, making our products more
accessible to more customers," said Michael Tatelman, VP sales and
marketing, Dell's consumer business. "Our unique format will offer the
advantage of Dell's direct model so that customers can call, click or visit and
shop for a built-to-order PC with the latest technology,"

"At Infiniti Retail we are constantly looking at ways in which we can
add value to our customers shopping experience. This arrangement with Dell
enables us to offer them a unique opportunity to get a taste of Dell's extensive
range of acclaimed products in a premium retail environment for the first time
in India," said Ajit Joshi, CEO and MD, Infiniti Retail. "We are
delighted to be the first to partner with Dell and offer its products previously
available only direct from the company."

In the past several months, Dell has announced relationships with Carrefour
in Europe, Best Buy and Staples in the US and Canada, Courts in Singapore, Gome
in China, Bic Camera in Japan, Carphone Warehouse in the UK, DGSi and Tesco in
various parts of Europe and Wal-Mart in the US, Canada, Brazil and Mexico, and
Argentina.