Devita Saraf: The World is her Oyster

Devita Saraf, CEO, VU Technologies, is young, vivacious with eyes set firmly on her goals. Hers is a success story of passion and innovation with determination to prove herself to the world

 

 

"As a woman, society did not have too many expectations from me, but my family certainly did. And growing up, I too put a lot of pressure on myself because they had dreams for me. Now, it's fun being a woman CEO. I don't want to be a man! And I can safely say that a man's world is not a bad place. Your reputation is built on your knowledge. And even if I am in a man's world and 80% of my team is men, my heads of finance, marketing and corporate sales are women who make the guys sweat." says Devita with a lovely smile

Educational Background

Devita studied at Queen Mary's School and HR College in Mumbai, before moving to the USA to continue her studies. She earned her Bachelor of Business Management degree with a specialization in Marketing from the University of Southern California. Additionally, she have also completed a course in Game Theory and Strategic Thinking from the London School of Economics and one in Management Technology from University of California, Berkeley.

Family Background

Hailing from Mumbai, and coming from a family of entrepreneurs, with Marwari roots, Devita's father and brother are both entrepreneurs.

Working in Male-dominated field of IT

"I really like being in the IT industry as it is dynamic and the people are knowledgeable and respectful." says Devita with passion for her work evident in her voice.

Does a Glass ceiling exist?

5% of working women in India have made it to senior leadership positions, which is much lower than the global average of 20%. "There is no doubt that there are more Indian women leaders in business than ever before, thanks to the resilience and enterprising sprit we as women display, breaking the glass ceiling and making it to the pole position." says Devita.

Advice to working women

Devita would like to be a role model to young Indian women. "We have to fight the conservative approach. I want to be able to prove that you can educate your daughters and make them your business successors. It will make them independent and be good for the country. That sense of feminine power is inspirational to me because it is beauty mixed with power. That's what women should aspire to attain." says Devita with crystal clear views on women being independent.

Hobbies

A creative person at heart, her hobbies include dance, drama, arts, etc.

 

Future plans

Devita's goal is to mix business smartly with technology and passion. The focus of her business is innovation in luxury technology. "We will keep raising the bar and delivering superlative products to our customers." concludes Devita beaming her charming smile yet again!

 

The High Fives

Your Fitness Mantra

"Health for me is very fundamental; your body needs to supply energy to your brain so that you can function well. My fitness regime includes yoga in the morning, gym at night and a dance class every Sunday."

Your De-stressing Mantra:

"Dance"

Where you like to shop?

"I shop all over the world, and now all over the internet"

Your favorite holiday destination:

"It's a tie between France and Japan"

5 things you cannot live without:

"Family, team, laptop, energy and music"

 

Ekta Saxena

(ektasa@cybermedia.co.in)