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Digital Architecture - A Catalyst to Drive Change

Digital Architecture - A Catalyst to Drive Change for efficiency in large enterprises and fast data management

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DQC Bureau
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Not only have times changed for enterprises, but they have also changed for IT. Enterprises are no longer competing with one another, but are more threatened by their digital counterparts. Digital architecture is the foundation for transforming into a new and enhanced business model.

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Despite all the negative effects COVID-19 has had on social, professional, and personal life, it has also given businesses new options. The COVID-19 scenario provides businesses with the ideal opportunity to manage their digital channels since innovation, when used properly, improves competency and usefulness.

According to a study, the size of the global market for digital transformation was estimated at USD 608.72 billion in 2021 and is projected to increase at a CAGR of 23.1% from 2022 to 2030.

To leverage the Disruptive 3Ms – Mobile, Messaging/NLP and Machine Learning to further streamline customer interaction, a subsequent logical breakdown is needed which comes down to Digital Architecture. 

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What is driving Digital Architecture

Companies are being forced to adapt how they market, engage, sell and keep customers as a result of consumerization and changing customer behavior.

Customers don't just interact with mobile devices, websites, contact centers, or physical storefronts. They interact with the entire company across time through a variety of channels, including physical, web, mobile, and social, and they do so according to their own schedules and demands. To enhance loyalty and build long-term consumer connections, brands should meet customers in any mode and at whatever time they choose to engage with them.

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To assure the expansion of the business and to raise its market share, the industry as a whole has made significant expenditures in research and development. Additionally, the participants are continually working to develop new items to improve and expand their current goods and services, giving businesses an opportunity to potentially win over new customers and accept technological advancements.

Online and other apps are being used by businesses to attract and retain customers digitally through E-commerce. By concentrating on each component, such as inventory management, customer services, pricing, merchandising, and supply chain procedures, merchants can maximize convenience, save time and constantly keep in touch with their customers.

Three different versions of Digital Architecture

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A Chief Information Officer (CIO) view requires immense observation and technology skills. Customers notice when something disrupts the smooth experience or fails to meet expectations. Furthermore, they respond. Consumers express their dissatisfaction through social media. And, because there are so many rivals and the internet makes moving so simple, people frequently switch to other sites that anticipate and match their needs. Thus, delivering on ever-changing expectations necessitates the use of world-class digital architecture.

A Chief Marketing Officer (CMO) view involves more personalisation and visualisation. The organisations with the finest data-driven analytics and customer experience design will win. GE, for example, has the analytics (and instrumentation) to determine wind speed, temperature, vibration, and other factors, and can predict when a wind turbine will break. That is what predictive analytics is all about. Companies that have the best design are those like Apple, who are all about making things simple for people, such as how to make user interfaces simple and how to persuade people to accept new technologies quickly. But it's when you combine these two factors that you get the "customer engagement" magic.

A Solution Engagement view mostly starts with empathy with the end-user. Digital integration (via APIs, now Microservices) acts as the glue that binds services, applications, and devices together to make meaningful consumer experiences. APIs are being used to connect back-end systems to front-end applications. Customers and developers can use these interfaces to help introduce new internet services to the market, open new revenue channels, and surpass users' expectations.

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Lucidness in digital architecture is the place where everyone wants to be. The fight is how you actually get there.

As the importance of customer experience design rises in the C-suite, a greater understanding of the role of architecture innovation in allowing business success in everything from outstanding customer experiences to far-reaching organizational change is emerging.

The future of architecture is to combine architectural innovation and design experience with business operations and technology platforms and capabilities.

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--By Ajay Malgaonkar, VP & Head, Engineering and Global Delivery, Prolifics

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