DQ CHANNELS SILVER CLUB:DISTRIBUTOR:11-15

11.Supertron Electronics :Leading The Eastern Pack

With a growth of 25 percent last year, Supertron Electronics is the first
distribution house from the East to cross Rs 200 crore turnover mark

A non-stop growth seems to be the mantra for this heavyweight player from the
East. Last fiscal was a memorable year for Supertron Electronics. It bagged the
national distribution award for Seagate, following the fallout of the six-year
old global distribution tie-up between Seagate and eSys Technologies.

Supertron has been selling Seagate for some time now, and the brand
contributes almost 40 percent to its overall revenue. Appointment as a national
distributor of the vendor vindicated its stand that loyalty always pays. The
other significant tie-ups of Supertron during last fiscal were its appointment
as a distributor for Asrock and Asus for their range of motherboards and card
sets.

The company further enhanced its distribution network by adding more branches
across India than the previous year. Opening branches in Dehradun, Chandigarh,
Indore and Cochin has not only helped to increase its business volume, but also
gave the company new markets to explore .

The company has also achieved considerable growth through its distribution of
Transcend range of products, after its official appointment as distributor in
June 2006. Additionally, Supercomp, the self-owned brand of Supertron has also
successfully established its popularity in the market, especially in the
upcountry. Supercomp offers good bottomline to Supertron while Seagate and Acer
have been instrumental in its topline growth.

Apart from this, Supertron has also increased focus on its post-sale service
infrastructure. It has de-centralized the existing service centers by opening
three regional service centers in New Delhi, Bangalore and Ahmedabad.

	Profile MD: VK Bhandari Start-up year: 1993, Employees: 215 Collaborations: Supercomp, Acer, Intel, LG, Microsoft, Seagate, Vintron, Transcend, Asrock Address: Supertron House, 2, Cooper Lane, Kolkata - 700001 Tel: 33-22131221/25 Website: www.supertronindia.com
HIGHLIGHTS Appointed national distributor for Seagate, Asrock and Asus Strengthened internal operations like proper logistics and inventory management systems and new HR policies
SILVER CLUB RANK (2005-06): 14

12.Mediaman group :Flash In The Pan

The Mediaman Group managed to grow largely on virtue of its increasing
sales from Transcend flash memory products

The Mediaman Group's revenue for the year 2006-07 was Rs 219 crore,
registering a growth of 18 percent over the previous year, which was Rs 179
crore. The bulk of this business came from the western region, with the eastern
region contributing only seven percent, while the western region contributed the
maximum at 45 percent of the total revenue. The IT/ITeS/telecom market segments
were the major revenue contributors at 62 percent. The number of employees saw a
rise from 133 in last year to 174 this year.

From a company offering just dot-matrix printers and PC motherboards , today
Mediaman's product line include over 2,000 memory modules for a multitude of
devices including desktops, notebooks, servers, workstations, digital still
cameras, mobile phones, etc, and enterprise solutions from Transcend. It also
offers products from Acard, Gigabyte besides 500 types of notebook and mobile
computing accessories like laptop batteries, adaptors, flash drivers and flash
cards, readers, USB, IRDA, bluetooth, firewire, IEEE, digital cameras, camcorder
batteries, etc.

Mediaman has four divisions, and The Notebook Lab is its service center for
laptops. It also has a retail presence through Here and Now, but this business
has not seen any uptake for the past few years. Besides this, the company has
its own Bravish range of peripherals, which too has been gradually loosing
steams. This is largely because of the company's focus on flash memory products
from Transcend.

Mediaman expanded five new branch offices this year in Cochin, Surat, Kolkata,
Gurgaon and Pune. A highlight for the company was Dushyant Mehta, MD, Transcend
inaugurating the company's Shanghai factory recently. This is approximately
40-times bigger than any other plant. Mediaman stretched its presence to 40
cities all over India and is aiming at 150 cities by the end of year 2008.

	Profile CEO: Dushyant D Mehta Start-up year: 1987 Employees: 174 Collaborations: Transcend, WDC, Acard, Gigabyte Address: 2nd Floor, Vidhyarthi Bhavan, Tribhuvan Road, Near Dreamland Cinema, Mumbai - 400004 Tel: 022-23823100/3200 Website: www.mediamangroup.com
HIGHLIGHTS Increased presence to 40 cities all over India Started five new offices in Cochin, Surat, Kolkata, Gurgaon and Pune
SILVER CLUB RANK (2005-06): 13

13.Priya:Focus On Bottomline

After seeing a dip in its revenues in 2005-06, Priya bounced back with a
healthy growth of last fiscal

After a stagnant growth in the revenues over the last three years, Priya made
a comeback. Its revenues for 2006-07 was Rs 166 crore, which is an increase of


20 percent over the previous year's turnover of Rs 132 crore. In 2005-06, the
company had posted a negative growth of 12 percent.

Priya, a part of the Priya Group, is a distributor of computer technology
products. The company has more than 1,000 dealers spread across the country.

Headquartered in Mumbai with branches located in 20 major cities, the
distributor has a strong presence in western and southern regions of the
country. A national distributor of MSI motherboards, Priya added MSI's graphic
cards to its product portfolio last fiscal and will distribute it nationally.
The company has been dealing with MSI for about seven years now, and will target
MSI's ATI Radeon-based graphic cards at southern and western regions.

In the early months of 2006, the company introduced VXL thin-client devices
in North India. It positioned this product to meet the needs of BPOs and the
education sector. The company faced a minor set back when Viewsonic replaced
Priya with Compuage Infocom as its distributor for IT products. But Viewsonic
retained Priya for LCD TVs and other consumable electronics. But Priya was not
very happy to be ousted out of the Viewsonic IT products distribution and made
its displeasure known. It was reported that the high targets set by Viewsonic
was the reason for the fallout, but the vendor wanted to smooth the matter by
giving Priya the rights to the consumer electronics. This fiscal, Priya plans to
add more products to its portfolio. But the core focus of the company remains
increasing its bottom line.

	Profile CEO: Aditya Bhuwania Start-up year: 1969 Employees: 150 Collaborations: MSI, VXL, Krypton, Edimax, AMD, Via Technologies, Traxdata, Viewsonic Address: Krishna House, Ground Floor, Raghuvanshi Mill Compound, SB Road, Lower Parel, Mumbai - 400013 Tel: 022-66663100 Website: www.priyagroup.com
HIGHLIGHTS Added MSI's graphic cards to its product portfolio Introduced VXL thin-client devices in North India
SILVER CLUB RANK (2005-06): 16

14.Compage Computers :Focusing On Retail

Last fiscal, Compage Computers had 70 percent of its overall revenue
coming in from retail. No wonder then that the company is looking at
establishing its retail presence more strongly this year

Compage Computers scored a satisfying growth of 30 percent in 2006-07,
growing its revenues from Rs 104 crore in 2005-06 to Rs 148 crore. Most of this
business came from the retail initiatives the company undertook, contributing
close to 70 percent to the overall turnover. Incidentally, Compage is the only
distributor from Hyderabad to have made it to the Silver Club.

It is interesting to note that in 2004-05 Compage's revenue was Rs 148 crore
and then the company found its business going through a slump to touch Rs 104
crore. The irony of this situation is that last fiscal it again managed to touch
the revenue mark of Rs 148 crore. The distributor pegs this turnaround to two
simple aspects - focus and tenacity.

There were no new vendor alliances that the company entered into in the last
fiscal. This was also because it made a conscious decision to focus on its
existing partnerships with TVS-E, Samsung, LG, HP, Intel, Epson, Sony, Seagate,
Microsoft and Wipro for this year too.

This focus helped the company in pushing these brands further to the channel,
rather than getting caught up with the promotion of any new vendor. Compage
instead tried to popularize the new launches from each of these vendors, gaining
more mindshare in the Hyderabad market.

The retail channel ratio is currently at 70:30, but Compage does not expect
this to change, because it sees equal growth in both these segments. Also, the
channel is the preferred conduit to market where the company does not have any
retail presence.

The company has so far limited its operations in Hyderabad and Secunderabad
with three offices here. This fiscal, it has set itself a mandate to increase
its presence to

other cities Andhra Pradesh.

'When asked why the company is still limiting itself to its hometown state,
the answer goes back to the company's main buzzword, which is focus. It does not
want to enter into too many markets at the same time. Rather it would like to
spread its presence gradually, so that its risks on low return on investment is
minimal.

Last fiscal, the company had vendor certification from LG and Samsung, and
the highest sales achievement certification from HP, to its credit.

	Profile CEO: G Mahendar Start-up year: 1997 Employees: 80 Collaborations: TVS-E, Samsung, LG, HP, Intel, Epson, Compaq, Sony, Seagate, Microsoft, Wipro Address: 101, Karan Trade Center, SD Road, Secunderabad - 500003 Tel: 040-66310796 Website: www.compagegroup.com
HIGHLIGHTS Got vendor certification from LG and Samsung Won the highest sales achievement certification from HP
SILVER CLUB RANK (2005-06): 19

15.Data Care Corporation :Holding Fort Securely

Shifting its focus from trading, the disti is now looking at value-added
distribution to cross the Rs 200 crore mark

Pune-based Data Care Corporation is said to be the city's largest
distributor, a claim that is currently uncontested, and looking at the company's
track record, one can see why. Last fiscal, the company posted revenue of Rs 140
crore, registering a profit of 11 percent over the previous fiscal's turnover of
Rs 125 crore.

Data Care recently started an after-sales support center in Pune, as well as
a warranty repair center. It now services laptops, printers and other IT
products. The company, which was earlier into trading, has now started offering
demonstrations to its customers, which signifies its shift into value-added
distribution. It also started offering greater and flexible credit as per the
requirement of its customers, which helped it sell to a larger network of
partners.

Last year, the company invested significantly to increase its manpower
strength. Its sales personnel stood at 225 in 2006-07 as compared to 150 at the
end of 2005-06.

The reason for Data Care Corporation's success lies in service, where it
gives importance to its customers' problems and doesn't wait for the
manufacturers to give replacements.

The other major reason for Data Care Corporation's success lies in the
virtual bank, which it offers its retailers, wherein it grants credit without
any interest or security. Retailers find it hard to obtain finance from banks so
Data Care grants liberal credit instantly. The company pays interest to the bank
for offering credit facility to retailers. The basic requirement for obtaining
the credit is three months' bank statements and a copy of the retailer's balance
sheet. These are reviewed and the disti takes a decision in 24 hours.

	Profile CEO: Anil Mhaske Start-up year: 1991 Employees: 220 Collaborations: HP, Sony, Samsung, LG, Intel, Epson, Lenovo-IBM, AMD, Asus, Mercury, D-Link, Netgear, APC, Champion, Powercom, Seagate Address: 637, Deccan Gymkhana, Near Hotel Ratugandha, Pune - 411004 Tel: 020-30217777, Website: www.dccpune.com
HIGHLIGHTS Opened an after-sales support center and a warranty repair center in Pune Received the HP Best Channel Award 2006
SILVER CLUB RANK (2005-06): Newcomer