DVD media price down by 50%

DVD media has caught on to the same trend that sometime ago was associated

with CD media – that of rapidly falling prices. Even though DVD-Rs and DVD-RWs

continue to sell at high price points, DVD media prices have fallen by 50

percent or more in the last two to three months time.

While the average price of a branded DVD media three months ago used to range

between Rs 800-850, today it is selling between Rs 400-425 a unit. This drop in

price is being attributed to the growing popularity of DVDs globally. Also

parallel imports of this media is considered to be another reason for the price

drop in India.

	Unit prices drop to Rs 400-425 from  Rs 800-850
	Drop attributed to growing popularity and parallel imports
	Demand slowly catches up

The sale of DVDs is also picking up gradually. Says Hasmukh Zaveri of Mumbai-based

21st Century, "While three months ago, we were selling just about 500 units

of DVDs, today we are selling as many as 2,500 a month." According to

Hasmukh, production houses are the major buying segment for DVD media.

The downward trend in price is expected to continue further. Says Devang Shah

of Crystal Impex, "I believe that by this year-end, DVDs would be selling

at prices of about Rs 250-300." Devang is also confident that the demand is

going to increase quite appreciably over the next few months.

GOLDIE