Shivani Sharma, AVP- Marketing at Embee Software won the ‘Digital Marketer of the Year’ award at the ET MarCon (ET Most Promising Tech Marketers).
The Economic Times Most Promising Tech-Marketers Summit brought together top marketers from the global IT services industry to discuss trends, debate ideas, and share knowledge. The conference witnessed attendance from the leading IT marketers and practitioners sharing best practices, peer interactions and networking opportunity.
The Summit recognised top marketers out of more than 150 shortlisted entries that showcased exemplary marketing capabilities. The spotlight was on those who stepped away from legacy and traditional tools to create unique marketing programs that defined the future of marketing. Executives leading marketing at these companies were recognised among their peers at the awards ceremony.
Shivani Sharma, who leads market outreach programmes pan solutions within Embee Software, was a worthy winner of the prestigious ‘Digital Marketing of the Year’. Her work includes outreach programmes that range between demand and lead generation, revenue boosting go-to-market & engagement strategies through strategised PPC campaigns, experience design & development, storytelling, and more. The award recognized her innovation around the launch of VirtuaPlace, Embee’s tech marketplace.
“I’m thrilled and honoured to win Digital Marketer of the Year award at The ET MPTM 2021. We are glad that with our digital campaigns on VirtuaPlace we could empower more than 300 businesses who were fighting the challenging times of pandemic to stay afloat. We have always kept customers at the center of everything we do and will continue to do so. This is our collective win, congratulations to the entire team Embee! I’m blessed to have a fantastic team. Going ahead, we look forward to more path-breaking and innovative work coming from Embee’s marketing team as we try to beat our own benchmarks and reach for better.” said Shivani Sharma, AVP Marketing, Embee Software.
“Shivani’s energy and creativity is a real asset to Embee. Sales is transforming. The way we reach and engage with customers is constantly changing. Innovation is essential, and VirtuaPlace was a key innovation from Embee. We are all very excited to see this platform grow and see Shivani scale new heights,” said Sudhir Kothari, MD & CEO at Embee.