ECS appoints Cyberstar as disti

Elitegroup Computer Systems (ECS), an IT solutions provider, has appointed

Cyberstar Infocom as its exclusive distributor to promote its products. The

whole range of Elite brand motherboards will be available from this month

onwards at all Cyberstar branch locations in India.

ECS Taiwan Section Manager, Kevin Hsue said, "We have different range of

products at different price points. The product range, which will be sold

through Cyberstar, will be the same quality, which we supply to all our MNC

customers. We are putting Elite brand at stake and we will prove to our Indian

customers that we offer only the best quality products under our brand. ECS

Brand Division is a fully independent division within ECS with its own

marketing, product planning, product management, and R&D teams."

RAJ RATHI Looking for Exclusive Elite Reseller Partners in all cities so that over competition among channel partners is not created

Cyberstar MD, Raj Rathi said, "We have already done test marketing of

these products in a limited way and the response from the customers was

extremely positive." On the channel strategy, he said, "ECS has given

us these products on an exclusive basis and we in turn are looking out for

committed Exclusive Elite Reseller Partners in all cities so that we do not

create over competition among the channel partners." Warranty on these

products will be 24 months and ECS has already tied up with third party warranty

service provider for this.

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