Embarcadero partners Softcell

Embarcadero Technologies has announced its plans to expand its presence in
India by signing a distribution agreement with Mumbai-based Softcell
Techno­logies, which will offer

the complete range of Embarcadero's cross-platform database management products
including ER/Studio, EA/Studio, DBArtisan, Rapid SQL, change manager and
DSAuditor.

In an effort to grow its business by offering more end-to-end solutions,
Softcell sees this distribution agreement as an opportunity to strengthen its
presence in the enterprise and mid-market corporate segment. “We view
Embarcadero's market strength as something that we can build upon, given the
current business environment,” said Rahul Ursekar, National Manager-Sales,
Softcell Technologies.

Recently, Embarcadero announced its international expansion plans,
highlighting India as one of the key developing economies it is targeting for
growth. Michael Lohmann, Director-APAC, Embarcadero said, “This partnership with
Softcell is indicative of the booming database market. Our model-driven approach
ensures that the data architects and business users can collaborate effectively
through clear documentation and common business definitions that can provide
significant competitive advantages.”