Embarcadero partners Softcell

DQC Bureau
New Update

Embarcadero Technologies has announced its plans to expand its presence in

India by signing a distribution agreement with Mumbai-based Softcell

Techno­logies, which will offer

the complete range of Embarcadero's cross-platform database management products
including ER/Studio, EA/Studio, DBArtisan, Rapid SQL, change manager and



In an effort to grow its business by offering more end-to-end solutions,

Softcell sees this distribution agreement as an opportunity to strengthen its

presence in the enterprise and mid-market corporate segment. “We view

Embarcadero's market strength as something that we can build upon, given the

current business environment,” said Rahul Ursekar, National Manager-Sales,

Softcell Technologies.

Recently, Embarcadero announced its international expansion plans,

highlighting India as one of the key developing economies it is targeting for

growth. Michael Lohmann, Director-APAC, Embarcadero said, “This partnership with

Softcell is indicative of the booming database market. Our model-driven approach

ensures that the data architects and business users can collaborate effectively

through clear documentation and common business definitions that can provide

significant competitive advantages.”