Embarcadero partners with Softcell Technologies

DQW News Bureau

Mumbai: Embarcadero Technologies, provider of cross-platform database tools,
has announced its plans to expand its presence in India by signing a
distribution agreement with Mumbai-based Softcell Technologies.

Softcell will offer the complete range of Embarcadero's cross-platform
database management products, including ER/Studio, EA/Studio, DBArtisan, Rapid
SQL, change manager and DSAuditor. Embarcadero's range of data modeling and
data architecture tools enable businesses to improve productivity and reduce
complexity when designing applications on market-leading databases such as
Oracle, Sybase, Microsoft SQL Server, DB2 and MySQL.

In an effort to grow its business by offering more end-to-end solutions,
Softcell sees this distribution agreement as an opportunity to strengthen its
presence in the enterprise and mid-market corporate segment. "We view
Embarcadero's market strength as something that we can build upon, given the
current business environment," said Rahul Ursekar, National Manager-Sales,
Softcell. "By distributing Embarcadero's product line, we get the ability to
offer our customers a complete solution from the infrastructure and database. We
are confident that this addition to our portfolio will help us further
strengthen our understanding of the IT needs of our clients."

Recently, Embarcadero announced its international expansion plans,
highlighting India as one of the key developing economies it is targeting for
growth. Michael Lohmann, Director-Asia Pacific, Embarcadero said, "This
partnership with Softcell is indicative of the booming database market. Our
model-driven approach ensures that data architects and business users can
collaborate effectively through clear documentation and common business
definitions that can provide significant competitive advantages."