EMC adds Velocity SMB to its partner program

DQC Bureau
New Update


AUGUST 30, 2006


EMC Corporation has introduced the Insignia range of storage products to

address the SMB market in India.

Along with this, the company appointed Select Technologies as a distributor

for Insignia products in India and added EMC Velocity SMB Partner Program under

its existing Velocity Partner Program.

“EMC Insignia line of software and hardware products enable SMBs store,

manage, protect, and share their vital business information,” said Michael

Alp, Director of Channels and Commercial Business, EMC Asia Pacific and Japan.


The products under Insignia includes: EMC CLARiiON AX150, EMC Retrospect, EMC

RepliStor SMB Edition, EMC VisualSRM SMB Edition and EMC eRoom SMB Edition.

Redington, another partner of EMC in India, has expanded its EMC portfolio to

include the EMC Insignia products. "India is a key strategic market for EMC

and we recognize the critical role that partners can play in expanding this

market exponentially. We want our partners to play a key role in bringing these

strengths to our customers here in India,” Alp said.

"EMC is focused on growing faster than the market in the Asia Pacific

and Japan region and our partners will by critical in achieving this growth

rate. Today approximately two-thirds of EMC's business in the APJ region is

touched by the channel and to achieve our growth targets we are committed to

growing the channel over the next 12 months. The enhancements to the EMC

Velocity Partner Program will make it is easier for partners to work with EMC,

which translates into accelerated profitability for our partners," he

further added.


Commenting on EMC's India go-to-market strategy Manoj Chugh, Country Manager,

EMC India and SAARC said, "EMC has experienced tremendous growth in the

Indian market over the last three years. The recent announcement to increase

Indian investment to $500 million to grow the information management market and

expand the sales and marketing infrastructure was a significant step to

accelerate this growth. Today's launch of the enhanced Velocity Partner Program

and the new Velocity SMB Partner Program to support the EMC Insignia products

are significant milestone towards strengthening and expanding our presence in

the Indian market."

The company is looking at a market opportunity of over $40 million with over

seven million SMBs in India for its products. "The dynamic global business

environment is compelling Indian organizations to evaluate and deploy

intelligent information infrastructure solutions to manage the information

complexities. Hence the Indian market has huge potential for the channel

partners. In fact, with our Retrospect product, we are addressing the need of a

small company with less than 100 people or so by pricing it at Rs 6000,” said


For promoting EMC Insignia product range, Select Technologies will be looking

at a base of 36 partners by mid-October, comprising some existing and new


EMC launched its Velocity Partner Program in the Asia Pacific and Japan

region in 2003 and today has more than 480 partners in 14 countries in the