Emerging Opportunities in Web Apps in the Coming Year 2022

The year 2022 will be attributed to the continued focus on rapid digital transformation followed by new opportunities in advanced technologies. Before the onset of the COVID-19 pandemic, companies were witnessing a gradual transition to digital technologies. However, the announcement of nationwide lockdown resulted in an overnight evolution of web applications development and the way businesses operate. That’s why keeping pace with the latest opportunities in web apps has become crucial for companies to stay ahead in the market.

Today, companies allocate a huge amount to marketing budgets specifically to create their web presence, attract potential customers and retain the existing ones. According to recent stats – there are close to 3.5 million apps across the globe as of the first quarter of 2021. In the upcoming year, companies are expected to spend their resources majorly on analysing their customer needs and behaviour and create a bang on web strategy according to new trends and opportunities in the market.

The world has reached a high level of digital penetration. Given the accelerated shift towards web channels, new opportunities are going to alter the outlook of web apps in 2022.

Progressive web app development (PWA)

PWA is not a new thing to the world of web applications. It is gradually gaining popularity among digitally driven companies. According to the stats – about 9% of e-commerce companies invested in PWA in 2021 while 8% of e-commerce companies reported already having these applications.

Progressive web applications are just like native mobile apps built and enhanced with modern APIs. These apps are recognised for their reliability, installability on any device and accessibility through any browser. Furthermore, it is also recognised as a fast web application because it is built offline-ready and delivers fast access to web pages. Since it can be deployed by using a single code base, more businesses are going to use the opportunities to build PWAs in 2022 that can run on mobile and web browsers with low development and maintenance costs. 

No-code platforms

Automation is becoming the key to driving new-age businesses. No-code platforms have proved to allow the creation of apps by non-developers in 2021. It has actually opened new doors of web app development for non-developers who can quickly respond to the growing demand for digitization in the market. As per the facts – non-developers in 60% to 70% of companies have already used no-code platforms to build tools for their internal businesses while nearly 70% to 80% are predicted to see these opportunities rising in the year 2022. 

AI-powered chatbots

The accelerated shift towards digitization and automation has significantly enabled the use of AI-powered chatbots in businesses. With the steep surge in demand, these chatbots are becoming more intelligent, humane, conversational and secure. The AI-powered chatbots provide 24x7 support to customers in responding to their queries as fast as possible. Many established brands are already using this technology in their web apps while a large number of companies are expected to be implementing AI-chatbots in 2022 to deliver a more personalised experience to their customers. 

Dark mode experiences

The increase in the screen time of people is soaring the trend of dark mode in web apps. Dark modes use a colour scheme with light coloured text or UI elements on a darker background to reduce eye strain. According to a report – 95% of mobile phone users prefer dark mode over light. Dark mode helps the user save about 60% of battery consumption, increase legibility and reduce eye strain. Many leading companies dominating the web presence have already embraced it into their web apps while many are already in line to use the opportunities of dark modes into their products in the upcoming year.  

Single-page application

This is one of the revolutionary technologies introduced in the world of web apps. It is currently ruling the latest web app trends. Unlike traditional apps, SPAs feature a single page to load the entire webpage and then dynamic content is loaded later on the same page. This technology is currently being used by many companies in designing their web apps that boast fast page speed and low bounce rates. Because of minimalist design, SPAs have an easy process for debugging and navigation. Companies planning to ease customer navigation and increase their conversion rate are likely to focus on using the opportunities of SPAs in 2022 for their business. 

Serverless architecture

With the increased use of cloud technology, serverless architecture is dominating the trend of hybrid apps. It is an approach to building and releasing an app without dealing with the basic infrastructure. This model enables developers to use their productive hours in coding instead of focusing on infrastructure provision, scaling and maintenance. Being based on a serverless model eases the process of integrating new features while reducing the development cost. Companies looking for high scalability and app flexibility are likely to us these opportunities by invest in this model in the year 2022.

What’s next?

Companies thrive for boosting their revenue and increase customer engagement. This in turn opens avenues for more trends to enter the market and solve business purposes. The emerging opportunities in web apps in 2022 can transform the way businesses interact with their existing and prospective customers. It is anticipated that companies will be allocating a decent budget in creating influential web apps for their business with a highly optimized and efficient development process.

By Vinay Agrrawal, Founder, Hubbler

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