Epson and sporting icon Manchester United recently announced a further renewal of their global sponsorship agreement. Having first joined forces in 2010, the latest agreement reconfirms Epson as the club’s Official Office Equipment Supplier until the end of the 2017/18 season.
The renewal reflects the success to date of the partnership in helping Epson to engage more with its customers in key markets and enhance its global brand awareness. Now seeking to leverage its unique technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses.
According to the agreement, Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. Although they compete in different environments, Epson believes the two organizations share a common commitment to continuous improvements in performance and innovation and to being an indispensable part of the community and the lives of customers and fans.
“We are very excited to renew our global sponsorship agreement with Manchester United,” said Ian Cameron, general manager of Brand Communications at Epson. “The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organizations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams.”
Manchester United’s Group, managing director, Richard Arnold said, “Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase. An example of this is Epson’s innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide. This is the second time Epson has extended its relationship with the Club – demonstrating the value that partnering with Manchester United brings to both the Club and to the partner.”