Epson begins new marketing initiatives

With the recent launch of its new printer C41SX, Epson has put a completely

new strategy in the market to gain the perfect ground. It has begun a slew of

marketing initiatives that range from innovative loyalty schemes to the price

protection for the older inventories for the channel partners.

This

new strategy is proving to be successful, so far. The channel partners are also

showing greater confidence in Epson, as they are able to retain healthier

bottomlines with Epson printers through the various channel-oriented schemes and

marketing



initiatives.

Taposh Chatterjee, Director, Peripheral Solutions was very bullish about the

Epson printers. "People who know about the Epson printers can never think

of buying any other printer. he said.

Azra Fatima, Manager (Marcom), Epson India said "Right now the focus is

on building a concrete channel network and creating a well educated customer

base."

CYBER NEWS SERVICE