ESET zooms in on IT retail channel

Pursuant to its strategy to tap SMB and SOHO customers in India, security
solutions provider ESET is working out an aggressive thrust for its retail
boxes. The company will now appoint new sub-distributors, who will then cater to
the retailers in various geographies.

Sharing details, Amit Mishra, MD, ESS Software Distribution and Consulting
said that his company is still working out the finer details on whether these
sub-distributors would be appointed on a regional, state-wise or city-wise
levels.

Mishra noted that while they will be engaging with large format retailer
chains for these retail products, their main focus will be on the IT retail
channel partners. ESET is also concentra- ingon training its resellers through
periodic seminars for the channel's technical and sales staff.