ESET zooms in on IT retail channel

DQC Bureau
New Update

Pursuant to its strategy to tap SMB and SOHO customers in India, security

solutions provider ESET is working out an aggressive thrust for its retail

boxes. The company will now appoint new sub-distributors, who will then cater to

the retailers in various geographies.

Sharing details, Amit Mishra, MD, ESS Software Distribution and Consulting

said that his company is still working out the finer details on whether these

sub-distributors would be appointed on a regional, state-wise or city-wise


Mishra noted that while they will be engaging with large format retailer

chains for these retail products, their main focus will be on the IT retail

channel partners. ESET is also concentra- ingon training its resellers through

periodic seminars for the channel's technical and sales staff.