ESS bags turnkey project for automation

Pune: Eastern Software System (ESS) has bagged a turnkey project for complete automation of Ovhal Dairy based at Pune. Maharashtra Dairy Industry evaluated ESS' ERP product ebizframe and analyzed the 'results versus spend' in implementations of ESS. Post this evaluation and analysis, it awarded the company the first order for automating the newly built Pune unit. Maharashtra Dairy Industry also evaluated ERP offerings from large brands, including global majors in the domain, before finally selecting ESS' ebizframe as the solution for its integrated IT system.

According to Anil Bakht, Chairman and MD, Eastern Software Systems, “As a new dairy, Ovhal wanted an assured and rapid implementation in a cost-effective manner and chose our ebizframe for its successful track-record in the dairy industry. This is in perfect accordance with the aggressive strategy that we have charted out for the dairy vertical in the country. It is a matter of immense pride for Team ESS to be associated with Maharashtra Dairy Industry.”

ESS foresees an immense business potential in the dairy vertical. It is known that India's output of milk and milk products has outpaced that of the world in terms of percentage growth. The country will account for nearly half of the expected growth and total output from Asia. This is primarily in response to the internal demand growth and is sustained by increasing productivity. Given the recent high international prices, Indian dairies have made aggressive forays into international markets and are expected to export 3,00,000 ton of dairy products.

Prior to this major accomplishment, ESS' ebizframe has been the chosen ERP at some of the formidable names in the Indian dairy industry, which include the likes of Amul (Kaira District Milk Cooperative Union based at Anand in Gujarat), Vadodra Dairy, Sugam Dairy and Vidya Dairy.

Buoyed by the recent successes in the segment, ESS has charted out an aggressive marketing and business development roadmap for the industry. It shall be targeting more dairies in the immediate future, especially in the Saurashtra region, which is recognized as the dairy belt of the country besides other known dairy pockets. It will also leverage upon the nuances of the vertical and the resulting customizations that it tailored while implementing the solution at the dairies, helping it attain even greater domain expertise and specialization.