Exclusive Interaction - Darshana Jain, CEO, Snapper Future Tech

Darshana Jain, CEO, Snapper Future Tech, talks about the challenges of her work and how she resolves these challenges.

What are the challenges for sustainable business growth in the IT industry today post-lockdown?

Darshana - I think the biggest challenge is how rapidly technology is changing since the pandemic, and how efficiently businesses are adapting to the dynamism of technology. The other hurdles companies are dealing with in the post-COVID world are customer acquisition, getting used to WFH and digital fatigue as a consequence of it, managing operations with remote teams located in different parts of the country and the world and deprived social interaction stunting the overall development of a professional. However, these challenges are also allowing blockchain companies like ours to create software that addresses all these concerns for enterprises while giving us opportunities to up our game. At Snapper Future Tech, we provide modern, efficient enterprise software using blockchain. The nascence of this technology means a constant upgradation of skills.

How do you resolve these challenges?

Darshana - We’ve been on our toes through the pandemic to create an innovative business model that incorporates an aggressive strategy to meet and exceed our customer expectations. We’ve wisely used the lockdown period to redefine our company strategy and even raised a round of capital with strategic investors. In order to clearly differentiate our company from the rest, we’ve focused on creating a niche and now, you will find the most distilled know-how for blockchain solutions at Snapper Future Tech. Our growth has been fueled by putting in place efficient systems. We have a series of alliances and partnerships and a second-to-none reputation for innovative and futuristic solutions. We delegate more, train more and research more. We’ve honed our development methodologies for remote team performance. We’ve factored in high levels of customer contact and service in an open business model and we thrive in a hybrid workplace environment encouraging face-to-face meetings at the workplace with all COVID protocols in place.

How do you implement sustainable business growth in your workplace?

Darshana - This new world is literally transforming the corporate landscape, making companies rethink their strategies to find competitive advantage. Blockchain is all about building trust and longstanding relationships. That premise begins with our customers being able to trust our advice and our solutions. It is not about one successful project, it is about many successful long-term relationships. Our continuous focus on technical learning, flexible timings hybrid work model, allows employees to work at optimum productivity. These keep our employees productive and motivated.

What strategies do you use to expand abroad in diverse markets?

Darshana - CTOs/CIOs of corporates are emerging from a major consolidation initiative, which is to focus on cost-reduction, and if there is one thing that will help us achieve that, it is technology. Everyone and everything post COVID has moved online, helping firms already cut costs to a huge extent. With the world migrating online, there is an exigent demand for trust & transparency as you conduct business on digital mediums. Europe has already defined a EU strategy on blockchain to build a pan-European blockchain infrastructure. Japan, China have done the same. This opens up foreign markets for us to provide solutions to corporates that are ready to garner competitive advantage. Working remotely allows for a company to expand globally without having a big local team. A series of robust technical partners and local collaborations have aided our aggressive growth in the foreign markets, a vital part of our annual strategy.