Exclusive Interaction - Ketan Sabnis, CEO & Founder, Kylas

Ketan Sabnis, CEO & Founder, Kylas, talks to us abour how MSMEs can adopt SaaS CRM at low cost. This is important for the IT MSMEs.

How is SaaS technology evolving in India? Where do you see it going in the next 2 years?

Ketan - Across India, over 82% of SMBs have been affected by the pandemic. There is an urgent need to digitally transform businesses so that they can survive and continue on a growth path. SAAS tools are the next big growth story in the technological landscape of India.

As per a report by NASSCOM, the overall SaaS revenues for Indian companies are estimated at $3.5B with 75% of it coming from global markets. This number is expected to grow to $20-25B over the next 4-5 years.

How is Kylas different from other CRMs in the market?

Ketan - Kylas is SaaS CRM solution uniquely designed and engineered for SMBs. It is an enterprise-grade, easy to use, clutter-free, customisable CRM. We call Kylas #TheHonestCRM because, unlike other CRMs,

• It has a flat pricing structure (any number of users can be onboarded on Kylas for true collaboration and no additional costs have to be borne by the business),
• All integrations, data import, set up and implementation is free and comes at NO hidden costs
• Free Onboarding and Training to ensure complete adoption of the tool by the client's team

How have you grown in terms of customers, geographical regions etc in the 2020-21 period?

Ketan - We have recently launched Kylas in the Indian market. Since our beta-launch, we have been able to sign-up over 800 growing businesses, across Industries like Education, Legal Firms, IT/ ITes firms, digital media agencies, Manufacturing cos etc.

What are the challenges in using SaaS CRM as a low-budget SMB?

Ketan - Following are some challenges that I see -

1. High Cost of Ownership- SMBs choose reputed CRM brands to help drive growth; but, as their sales teams expand, they have to keep paying additional license costs. It becomes very expensive for any growing business
2. Lack of Timely Support- Issues don't get resolved effectively or in a timely fashion. For most CRM platforms, enterprises take priority over smaller businesses
3. Lack of Organisation- Product Fit- Growing Businesses are forced to pay for features that they don’t need and are too complex to use. Plus, they also end up paying (extra) for features that are critical to them.
4. Product Adoption & Usage Issues- Employees of growing businesses don't get proper onboarding & training. They face challenges in using the tool effectively and this derails growth plans.

Read more from Dr Archana Verma here.

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