Experian launches Current Account switcher

NEW DELHI

June 6, 2006

Information solutions company Experian launched the Current Account switcher.
With twice as many people switching current accounts in 2005 than in 2004, the
company's latest direct marketing solution enables banks and building societies
not only to identify new prospects, but also take steps to prevent existing
customers from switching to a new provider.

Gillian Buttree, Marketing Director of Experian's Marketing Services
division, said, "Current accounts are traditionally recognized as a
'gateway' product. Although not necessarily profitable in isolation, a current
account is often a successful way to begin a new customer relationship. Once
that relationship has been established, further more lucrative products are
often sold. As a result, keeping existing current account customers and
cross-selling to them, as well as attracting those switching from other
providers, is an important marketing objective."

To help fulfill this objective, Current Account Switcher combines the
company's range of financial and non-financial data and analytical solutions to
identify and accurately predict prospect and customer behaviors, Experian said
in a statement.

To boost customer acquisition, Current Account Switcher enables providers to:
Identify 'high service level' individuals; target 'household' prospects and
target other account holders.