UPCDA Team Proposes Devesh Rastogi as FAIITA Presidential Candidate

The current UPCDA team has proposed the name of the current Sr VP, FAIITA, Devesh Rastogi, as its new FAIITA Presidential candidate. The FAIITA election is to be held on the 2nd of July at Chandigarh. The new team shall be elected for 2 years.

DQ Channels received a communication from FAIITA President Kaushik Pandya that Devesh Rastogi is the proposed Presidential candidate from the current UPCDA team. He has also sent his vision statement to DQ Channels, which is the media partner of the FAIITA elections.

Devesh Rastogi says in his statement that he has a wide-ranging experience of 42 years, which includes all kinds of IT business experience, including distribution and retail. He is the owner of several IT businesses viz., Devlok, Distributors, Digizone and Trend Marketing, which deal with all aspects of IT channel partners' business in India.

Devesh Rastogi says in his statement that he has experience working with brands like HP, Dell, Canon, Acer, Asus, Lenovo, Avita, Intel, Microsoft and many others in all products such as laptops and other computing devices, printers in A3 & A4 segment, consumables and other media, memory, UPS, accessories etc and he understands their working methodology in dealing with brands and product understanding.

Devesh Rastogi further says that his companies serve a network of 1600 channel partners in the state of UP. In the last 4 years, he has launched his own brand ACXXEL which is in the production of computer desktops, AIO, Mini PC, print toners, CCTV, SSD and many others. Intel recognises his brand as an OEM on its portal.

Rastogi has been working with FAIITA for 6 years and he says that in his present role as Senior VP, he works with the OLS issues, which he has handled for 7 years in UP as Brand Chairman. He is also mentoring UPCDA and in 3 months its membership has reached over 3000 members across 72 districts.

He says that being a member of the B2C committee, he has played an important role in the creation of IndiaITMall.com and its alliance with ONDC. His idea of FAIITA for the betterment of the channel community is to reach out to the last mile i.e T3 & T4 dealers through the member associations of FAIITA, help member associations to expand and provide business opportunities to their members.

According to Rastogi, a major problem in the industry is that second-generation entrepreneurs are not joining the business as they don't see value in the same. Therefore it is important to create a value in business which interests them and helps them fulfill their ambition. The next 10 years belong to electronic manufacturing in India. With PLI, MSME schemes and semi-conductor manufacturing coming to India, huge opportunities wait for the young generation and he believes that FAIITA has an important role in it by providing guidance and knowledge bank.

He intends to enhance the scope of the OLS committee as a brand co-ordination committee. A major task of this committee will be to create an inclusive business atmosphere wherein T3 & T4 partners come in focus. India IT-Mall provides equal opportunity to all dealers and the work of the brand co-ordination committee will complement it making the dream of reaching the last mile a success. He further says that GeM is another opportunity, which FAIITA and its member association focus on reaching out. INDIA It MALL provides an excellent opportunity for that, with little effort all member associations will be able to expand their membership base multiple times. The role of the National Coordinator and state coordinators will be to work in close coordination with all member associations to extend the coverage.

Doing trade and technology expo on an international level is another aspect where I shall be working upon. Rastogi says that he has the experience of several expositions in Taiwan, Hongkong and China. He firmly believes that it can be executed under the umbrella of FAIITA.

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