Finnair deploys ITC Infotech's CRM-based solution

DQC News Bureau

Bangalore: ITC Infotech has announced the successful implementation of a
new-generation CRM based loyalty solution for Finnair, Finland's largest
airline.

Finnair is the first airline in the world to move away from a legacy based
frequent flyer program to an analytical CRM solution. It is expected that the
new loyalty system for automating Finnair Plus, the loyalty program for Finnair
customers would improve the effectiveness and usage of the program. The
implementation would also improve reporting, analysis and decision support for
operations and management.

"The loyalty program has gone live and now we can be more innovative in
offering new services to our most valued customers," said Tom Källström, VP,
eBusiness Development, Commercial Division, Finnair. "The successful delivery
of the loyalty solution to Finnair demonstrates our capability to bring domain
knowledge and technology expertise together to create a business friendly
solution," said Sanjiv Puri, MD, ITC Infotech.

ITC Infotech had signed a five-year multi-million dollar contract with Finnair
in 2006. ITC Infotech is implementing frequent flyer loyalty program, e
ticketing and other operational application systems for the airline.