Franchise Partnership - The Ultimate Business Growth Formula

Franchise with a partner can be a good strategy for business growth. Starting a business means answering a series of questions as they relate to turning an idea into a viable company. One key question that should always be asked, and answered, is how the product or service can make life easier for customers and Radiant Info Solutions from the start tried to take the accountability to satisfy the inquisitiveness of the customer by offering unique solutions in the field of technology.

To serve customers with streamline technology and services, Radiant has moved one step further and focusing on the “Franchise model" with a vision to grow with alliance strategy.

“Since our inception we knew that the kind of business we are in, we need a strong association of a pool of energetic, visionary and tech savvy entrepreneurs who have inclination towards technology. Since it is a concept that needs systematic fragmentation by providing superior supply and services, we found franchising as the best way to go ahead. The franchise route is helping us to select the right people from the field of technology who are interested in promoting technology and create a system which eases the customer to reach to the right product and service across India, “said Nishant Gupta.

Further added to this Nishant said that in this unprecedented time, unfortunately many businesses and even some franchises have had to close their doors for their good. Others, however, have managed to sail through not just because they had a good business idea, relevance, and accessibility but they also had a supportive community.

Local and small businesses may not make millions each year, but with the support of the franchise the system goes a long way in any situation. You’re able to create recognition within the assigned territory and build a following of loyal customers. Backing by a strong Franchisor customer starts trusting your business and its offerings and it will continue to provide businesses.

Also, as the IT business is quite lucrative but at the same time competitive as well and as there are many intricacies to get into this business or to sustain in the competitive environment, many entrepreneurs opt for a franchise route. When you own a franchise, the franchisor provides you not just a name but market research, access to resources like marketing collaterals,  pre and after sales tech support, pitching and guidance to make the start-up period a quicker and a lot  less stressful

In other words, a franchise allows you to be your own boss without the headaches that come from starting a company from scratch or to run a successful business, here being a Franchisor Radiant will be a part of your journey in every thick and thin.

We as an organisation value the small- and medium-sized businesses and understand their expectations from a Brand.  Radiant with its strong fundamental business ethics and strong association with the partners offered steady supply and services for clients as well for associated partners even at the time when many others had to scale back or even shut down.

We’re taking many of the measures that we learned and observed over the last few years, on everything from offering streamlined supply and continuous tech training and fitting them into our processes so we can become an even stronger partner to our franchise owners.

Having more than 1000+ regular customers and an established brand name in channel business, Radiant wanted to expand the brand to all the regions and cities of India apart from its reach in the metros. The task of reaching to the length and breadth of India is huge and for Radiant it is practically possible with its deep roots in channel business, still Radiant sees a significant potential in franchise as we believe that when local stakeholder is invested in franchise opportunity the kind of dedication and commitment is at different level which ultimately beneficial for both the parties.  Hence the  best route was to appoint partners through the means of franchise who would carry the values and offering of Radiant to every part of the country for mutual benefits.

Radiant has already couple of prospects with whom the franchise model is in the finalization stage which is  just a fraction  of what we have targeted for this year and very soon you will see a significant numbers in this journey.

--By Nishant Gupta, CEO & MD, Radiant Info Solutions

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