GCR Unveils New Brand Identity; Bullish On India Market

Global Channel Resources (GCR), a global online B2B “Partners Platform”, has undergone a makeover by bringing in a new brand identity which would indicate a higher level of engagement with clients/partners to help address their specific business requirements.

The new Brand Identity inculcates an upgraded website, with a new tagline: ‘Transforming Business the Digital Way’. The company has declared India as its home-market for GCR’s global business strategy.

“Our new and vibrant brand identity is a visual expression of what we follow and believe, for all our stakeholders, including esteemed integration partners, solution partners, service providers, customers, and employees; and this is directly energized and encouraged by our Values.

The new brand identity and varied solutions mark GCR as a trusted digital transformation partner, delivering solutions and services at global scale, with localized capabilities, and leveraging cloud computing, networking, analytics, cognitive and emerging technologies” commented Tony Tsao, Founder and CEO, GCR.

Today, GCR brings world-class online & offline agile partnership- delivery process model that instantly simplifies and scales digital efforts across channels and touch-points. GCR India, a subsidiary of GCR Singapore, is headquartered in Mumbai and started its operations in 2018.

Today, India is one of the focused markets for GCR and also an important sourcing hub for digital/IoT solutions. Today, it has over 300 digital tools/solutions being offered on its online B2B platform to the customers through its qualified System Integrators, Managed Services partners and Internet Service providers in India.

It has made India its home-market as more than 43% of successful IoT solution providers are incubated from India and in the past couple of years, India is globally leading in advance technologies revolving around IoT, AI, and Mobility.

“We are thrilled to launch India as our home market for GCR’s global operations. Companies throughout the country, including those in the Retail, BFSI, Education, healthcare, logistics, Hospitality, and manufacturing sectors, are experiencing rapid digitalisation.

By collaborating closely with our clients and developing unique strategic partnerships to foster business, we are solving complex business challenges while transforming GCR into a technology hub and a destination for the technology GURU of the future” quoted Amod Phadke, Director – Sales & Marketing, GCR.

The Company’s tagline represents the passion of the team working behind it, plans to deliver an extraordinary level of performance using the combination of evolved products and services, exceptional integration partners, solution partners, and customer engagement and deeper domain expertise.

GCR extends its offerings of IoT and Networking Infrastructure solutions for 7 different industries including BFSI, Manufacturing, Education, Retail, Healthcare, Logistics, and Hospitality. GCR with more than 200 partners on its platform now offers over 300 IoT and Networking Infrastructure solutions across India.

The new brand identity would mark GCR’s journey of digital transformation across the world. GCR revives waves and even closer engagement with its stakeholders, stronger relationship, more solutions, greater innovation, and a deeper impact on business.

As Tony concluded, “Our new brand identity also reflects two key attributes cited by our stakeholders as unique to GCR’s brand: the integrated perspective that GCR brings across multiple industries, technologies and geographies; and its ability to deliver innovation that are most relevant for partners/clients.

 

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