Gemini Communications to appoint 50 channel partners

Chennai-based Gemini Communication that develops RFID products, would appoint

around 50 channel partners by the end of the third quarter of this fiscal

2005-06. Gemini Communication RFID Systems Business Head, Pradhyumna T Venkat

informed, "We would appoint five value distributor, 20 preferred partner

and some 30-odd business resellers before December 2005."

"Currently, we are looking at partners who are into selling security

solutions or barcode solutions. Network integrators who are looking to diversify

their business are also looked into as a preferred partner for selling Gemini's

'Traze' product," he observed.

Besides, the company is also in touch with the OEM barcode companies, who

would source the RFID product and would be sold in the OEM company's brand

name. "We are also looking out for bringing in a co-branding set-up with

some of the OEM barcode companies, which would be beneficial for both the

products," Pradhyumna added.

Further, he observed, "RFID products in India is still in the

experimental stage, where companies are trying out with pilots. Gemini has been

involved in numerous pilots with manufacturers and software companies. We are

doing some pilots for asset tracking and people tracking for the Ranbaxy

Laboratories and product authentication for the print heads in TVSE and have

created about 1,000 tags for the same."

Besides India, Gemini is also looking at the Middle-East, US and South

African market. "Our thrust market will be Middle-East and would venture

into the South African market by the end of December 2005," Pradhyumna

said.

Gemini, which now has a presence in around 350 locations all over India,

plans to expand its footprint to 40 more locations by the end of 2005. It

further plans to increase its employees based in the RFID division from the

existing 40 to 70 by the end of this year.

PS VIDYALAKSHMI



(CyberMedia News)