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Global Slowdown And Terror Mar ReIndia Expo

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DQC News Bureau
Updated On
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Global recession and terrorism cast its dark shadows on the three-day ReIndia

Expo. The event for the re-manufacturing industry was held in Mumbai from March

5 to 7, 2009 at the Bombay Exhibition Center (BEC). The event, organized by

USA-based Recharger Magazine in colla­boration with Trade Expo India Promotion,

was the first in the series of four global events to



be held world-wide by the magazine this year.

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Dark clouds



Unfortunately the series did not start off with a bang. The number of

exhibitors at ReIndia this year dropped by 50 percent. Last year, ReIndia had

received a great response from the exhibitors with as many as 60 companies

participating in the event, out of which around 36 were overseas exhibitors. But

this year, only 30 exhibitors from countries like Singapore, Japan, USA, UK and

Taiwan partici­pated in the event. The three-day event saw a footfall of only

1,500. Global and national leaders of re-manufacturing industry like UniNet and

Indian Toners and Developers (ITD) also participated.

“Because of global slowdown and terror attacks on Mumbai, some global

companies did not participate in the expo,” shared Veerendra Chopra of Trade

Expo India Promotions.

CMDA controversy



On the other hand, a controversy also hit the event, with Delhi-based

Computer Media Dealers Association (CMDA) withdraw its support from the expo at

the eleventh hour on account of



lack of co-operation from the organizers of the event (Trade Expo India
Promotions), ill treatment given to their representative and alleged misuse of

CMDA's trademark.

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“The organizers of the event promised us a stall free of cost at the event so

that we could use it effectively to display our products. However, later when we

displayed our machines at the provided stall, they stated that we did not posses

the right to put them on display. Besides, they have misused our logo by

mentioning CMDA as the supporting organization of the event, without our

permission,” said Puneet Singhal, President, CMDA.

Few stalls on display at ReIndia

Expo held in Mumbai. The event saw footfall of around 1,500 people

However, Chopra said, “We had alloted a stall to CMDA to use it effectively

for promotion of their association and related activities. However, in the

morning we noticed that a re-manufacturer, also a member of CMDA, had displayed

a huge machine in the stall. We could not have allowed a re-manufacturer to

promote his machine and hence we asked the two represen­tatives to vacate the

stall.”

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Reacting to the charge of misuse of logo, Chopra said that the association

had signed an agreement with them that clearly stated that organizing commi­ttee

possessed the right to use their logo as the supporting organization.

The motive



The event was designed to motivate the growing regional industry by

providing a platform for education, product launches, service offerings, peer

networ­king and information sharing. At the end of the event, most of the

exhibitors and organizers found that their objective was met.

“The cartridge re-manufac­turing market in India is only five percent as of

now, but it is likely to grow in the next five to 10 years. Our objective is to

educate people and create awareness, and this has been achieved,” said Wendy

MaRae, Lead Editor, Recharge Magazine.

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The exhibitors were also excited about the event, as ReIndia Expo was the

only event exclusively for the re-manufac­turing industry in India. “This is the

most important event for us in South-East Asia and this was the second year of

UniNet Imaging participation in ReIndia,” shared Marcela Gasaz, PR Manager,

UniNet Imaging.

She added that Indian market has huge potential in the entire sub-continent.

When asked about the aim of participation in the event, the PR manager said, “As

an educator of the industry, its our respon­sibility to create education and

awareness on re-manufacturing. We held four classes every day in the event for

cartilage re-manufacturing. As many as 25 people attended these classes in the

stall displayed by us.” The company aims to tap 35 percent of the

re-manufacturing market in India.

The three-day event was packed with educational sessions for the exhibitors

and participants. Prasanto K Roy, Chief Editor, DQ Channels spoke on

environmental issues, while Luke Goldberg of Future Graphics discussed global

market trends. Proovi Chothani of Law Quest threw light on the topic of

intellectual property and legal concerns, while Javier Gonzalez of UniNet talked

on re-manufacturing of HP products.

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The event concluded on March 7, 2009 on a dull note, as most of the

exhibitors wrapped up their stalls early, while some of the exhibitors,

especially from overseas, left the venue in morning itself. The next event is

scheduled to be held in Sao Paulo, Brazil entitled 'Reciclamais South American

Expo'.

Akhilesh Shukla



akhileshs@cybermedia.co.in

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