Google agrees to acquire Urchin

Google Inc has agreed to acquire Urchin Software Corporation, a

California-based web analytics company. Financial terms of the deal were not

disclosed.

Urchin is a web site analytics solution used by web site owners and marketers

to better understand their users' experiences, optimize content and track

marketing performance. Urchin tools are available as a hosted service, a

software product and through large web hosting providers. These products are

used by thousands of popular sites on the Internet.

Google plans to make these tools available to web site owners and marketers

to better enable them to increase their advertising return on investment and

make their web sites more effective.

"We want to provide web site owners and marketers with the information

they need to optimize their users' experience and generate a higher

return-on-investment from their advertising spending," said Jonathan

Rosenberg, Vice President of Product Management, Google. "This technology

will be a valuable addition to Google's suite of advertising and publishing

products."

The acquisition is subject to customary closing conditions. Google

anticipates that the acquisition will close before the end of April.

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