HCL announces growth strategy for its channel partners and SMEs

New Delhi: HCL Infosystems, India's hardware, services and ICT system integration company announced the launch of Enterprise Commercial Channel (ECC), a major initiative in its enterprise channel strategy. In line with the company's objective of strengthening its footprint all over the country towards addressing SMB segment, ECC will not only extend HCL's and its alliance partner's range of ICT solutions to SMB's but also will provide opportunities to Channel partners to take complete bouquet of HCL's ICT solutions to end-customers. This would help the partners to grow their business by moving up in the value chain and provide complete ICT solutions.

In order to have better focus and defined approach towards channel partners, the company has defined its strategy for channel partners that redistribute the focus areas for channel business addressing SMBs, the three broad categories of channel partners under this will be Strategic Business partners, Business Partners and Registered Resellers. Through its ECC, HCL further equips the partners with the ability to provide their customers differentiated technology offerings and built to order customized configurations. Channel partners will be eligible for specialized pre-sales and post sales support, joint lead addressals, incentives, training, access to partner sections on the website and extensive marketing support.

Commenting on the new development George Paul, Executive VP, HCL Infosystems said, “Our strength over the years has been our strong relationship with the channel community and through this initiative we are sure that to take it even further. With this strategic approach we will be able to address the upcoming SMB market a lot better and are confident that this strategy will prove to be a win — win situation for customers, channel partners and HCL.”

“As SME sector is becoming more organized and aware about the role technology can play, they are looking beyond desktops and laptops for their ICT infrastructure. Apart from this, for Basic IT Infrastructure they also seek business automation and integration. They look up to the channels to be the complete ICT solution provider instead of being an IT Infrastructure vendor. Through ECC we would address this need by empowering Channel to act as a knowledge resource for SMBs.” he added.