HCL Infosystems flagged off one of its biggest promotion event on June 01,
2002. The promotion is targeted at end-customers and will run for the month of
June alone. The customers on the purchase of Beanstalk PCs stand the chance to
win even a Hyundai Santro.
Says Rajan Rahi, Manager-Marketing, HCL Infosystems, "There is an
immense potential for growth, even now in the market." The growth, he
feels, will come only if customers are approached in different and innovative
ways. HCL Infosystems is using the ‘edutainment’ platform to position their
Beanstalk range of home PCs.
HCL is looking at this opportunity to convince home users about the benefits
of having a computer and has trained its partners to convey the same. "We
have trained 60 of our sales staff and 250 channel sales staff to ensure a
quality sales experience," says Rahi.
HCL is spending close to Rs 1 crore on this month-long promotion and expects
one out of every three customers to go home with a gift. "This is a
statement of our investment in the market, when no other company is
spending," says Rahi.
This program will cover the entire HCL channel community of over 600 partners
spread across 183 plus cities. The finance option will be available in over 100
towns.
MOHIT CHHABRA