Advertisment

HCL flags off mega promo

author-image
DQC Bureau
New Update

HCL Infosystems flagged off one of its biggest promotion event on June 01,

2002. The promotion is targeted at end-customers and will run for the month of

June alone. The customers on the purchase of Beanstalk PCs stand the chance to

win even a Hyundai Santro.

Advertisment

Says Rajan Rahi, Manager-Marketing, HCL Infosystems, "There is an

immense potential for growth, even now in the market." The growth, he

feels, will come only if customers are approached in different and innovative

ways. HCL Infosystems is using the ‘edutainment’ platform to position their

Beanstalk range of home PCs.

HCL is looking at this opportunity to convince home users about the benefits

of having a computer and has trained its partners to convey the same. "We

have trained 60 of our sales staff and 250 channel sales staff to ensure a

quality sales experience," says Rahi.

HCL is spending close to Rs 1 crore on this month-long promotion and expects

one out of every three customers to go home with a gift. "This is a

statement of our investment in the market, when no other company is

spending," says Rahi.

This program will cover the entire HCL channel community of over 600 partners

spread across 183 plus cities. The finance option will be available in over 100

towns.

MOHIT CHHABRA

Advertisment